Appointment Scheduling: Let Prospects Book Directly Into Your CRM
Add a booking link to your site or let people pick a meeting time right on your page. When someone books, the meeting shows up on your Google or Outlook calendar. A contact is also saved in your CRM, and the person gets a confirmation and reminder, all done via automation.
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This Week's Schedule
Everything You Need to Automate Scheduling
Easily manage bookings and team schedules. Save time, cut no-shows, and grow sales with smart online scheduling.
Calendar Integration
Two-way sync with Google Calendar and Outlook. When a prospect books, the event appears on your calendar. When you block time on your calendar, those slots disappear from your booking page. No double-bookings.
Time Management
Set buffer time between appointments (e.g., 15 minutes before and after). Define minimum scheduling notice (e.g., no same-day bookings). Set maximum bookings per day. Your availability rules apply across all booking links.
Team Scheduling
Meetings are shared across the team, so no one has too many. Each team member picks their available times. The booking page displays the next open slot or lets the person choose who to meet.
No-Show Prevention
Automated reminder emails and SMS messages go out before the appointment (e.g., 24 hours and 1 hour before). Include a one-click reschedule link so prospects can move the meeting instead of just not showing up.
Notifications
Both sides get notified: the prospect receives a confirmation email with calendar invite (.ics file), and the assigned team member gets a notification with the prospect's details. Customize which notifications go out per appointment type.
Booking Analytics
See total bookings per day/week/month, most popular time slots, no-show rate, and bookings by appointment type. Use this data to adjust your availability or identify which booking links are getting the most traction.
Centripe Scheduling vs Calendly vs Acuity Scheduling
| Feature | Centripe | Calendly | Acuity Scheduling |
|---|---|---|---|
| Booking pages with custom branding | ✅ Yes | ✅ Yes (paid plans) | ✅ Yes |
| Google Calendar + Outlook sync | ✅ Yes — two-way | ✅ Yes — two-way | ✅ Yes — two-way |
| Round-robin team assignment | ✅ Yes | ✅ Yes | ✅ Yes |
| Automated email + SMS reminders | ✅ Yes — both built-in | ✅ Email yes, SMS on higher plans | ✅ Email yes, SMS via Twilio add-on |
| Built-in CRM | ✅ Yes — booking creates/updates contact record | ❌ No (needs Salesforce/HubSpot integration) | ❌ No (needs 3rd party CRM) |
| Contact history on booking | ✅ Yes | ✅ Yes | ✅ Yes |
| Post-booking automation triggers | ✅ Yes | ✅ Yes | ✅ Yes |
| Embed in funnel/landing pages | ✅ Yes — native embed in Centripe funnels | ✅ Yes — embed widget on any page | ✅ Yes — embed on any page |
| Payment collection at booking | ✅ Yes — via Stripe/PayPal | ✅ Yes (paid plans) | ✅ Yes |
| White-label for agencies | ✅ Yes | ❌ No | ❌ No |
| Pricing | $99/month/unlimited users | $16/month/user | $16/month/user |
What Happens in Your CRM When Someone Books
| Booking Event | What Centripe Does |
|---|---|
| Prospect books an appointment | Contact record created (or existing record updated). Tagged with appointment type (e.g., "booked-sales-demo"). Calendar event created in assigned rep's Google/Outlook calendar. Confirmation email sent to prospect with meeting details. |
| 24 hours before appointment | Reminder email sent to prospect (customizable template). SMS reminder sent if phone number is on file. Rep gets a notification with prospect details and contact history. |
| 1 hour before appointment | Final reminder sent to prospect. Meeting link (Zoom/Google Meet) included in the reminder. |
| Prospect reschedules | Original calendar event updated. New confirmation sent. Contact timeline shows the reschedule with both dates. Rep notified of the change. |
| Prospect cancels | Calendar event removed. Contact tagged "cancelled-appointment." Optional: trigger a re-engagement email ("We noticed you cancelled — would another time work better?"). |
| Prospect no-shows | Rep marks as no-show. Contact tagged "no-show." Optional: trigger a follow-up email or SMS ("We missed you — here's a link to rebook"). |
| Meeting completed | Rep logs notes on the contact record. Deal created or updated in pipeline. Next step task assigned (e.g., "Send proposal within 24 hours"). |
How to Set Up Online Booking in 4 Steps
Get your intelligent appointment scheduling system up and running in minutes, not hours. No technical expertise required.
Set Availability
Define your working hours (e.g., Monday-Friday, 9 AM - 5 PM). Set buffer times, minimum notice, and maximum daily bookings. Connect your Google Calendar or Outlook so existing events block those slots.
1
Create Appointment Types
Set up different meeting types: Sales Demo (30 min), Discovery Call (15 min), Strategy Session (60 min). Each type can have its own form fields (e.g., 'What's your biggest challenge?'), confirmation message, and reminder schedule.
2
Share Your Booking Link
Each calendar has its own booking link. You can add it to your website as a widget, include it in your email sign-off, place it on your sales pages, or send it in a chat. People can see available times and choose one that suits them.
3
Review and Follow Up
Bookings appear in your CRM timeline and your synced calendar. Before the meeting, review the contact's history — forms filled, pages visited, previous conversations. After the meeting, log notes and move the deal forward.
4
Appointment Types You Can Create
Customize your bookings with different appointment types. Choose how long they last, what questions to ask, and what happens next.
Sales Demo
30 min
For product walkthroughs with prospects. Form fields: company name, team size, current tools. Confirmation email includes a Zoom/Google Meet link auto-generated from your calendar integration.
Team Meeting
60 min
For internal planning or client strategy sessions. Add multiple required attendees. The booking page checks availability across all attendees before showing open slots.
Quick Call
15 min
For brief check-ins, follow-ups, or support questions. Minimal form fields just name and email. Good for embedding in post-purchase emails: 'Need help? Book a quick call.'
Coffee Chat
45 min
For in-depth conversations onboarding, account reviews, or strategy sessions. Add qualifying questions to the form so you can prepare before the call. Trigger a pre-meeting email with an agenda template.
Frequently Asked Questions
Everything you need to know about building your white-label CRM business
Ready to Transform Your Booking Process?
professionals around the world are using AI to book faster and convert more. It’s time to upgrade your scheduling, too.