Form Builder: Capture Leads Straight Into Your CRM
Every time someone fills out your form, Centripe automatically creates or updates their contact, adds the right tags, and automates the follow-up on its own. No integration is required. Just clean data, right where you need it.
Setup in 120 seconds
3x higher conversion
70+ templates
Drag & drop form builder
Everything You Need to Capture More Leads
Our form builder is easy to use and packed with smart features. It helps you collect better data and turn more visitors into customers.
Drag & Drop Builder
Just drag and drop the fields you need. Text boxes, dropdowns, checkboxes, date pickers, file uploads, and more. No coding, no tech skills needed.
Mobile Optimized
Your forms look great and work perfectly on phones and tablets, no pinching or zooming needed.
Real-time Analytics
See how your forms are doing. Track how many people submitted and how many didn't. Simple numbers, no fluff.
Data Security
All your form submissions are protected with SSL, so the data stays safe and secure.
Smart Integrations
When someone fills out your form, their info goes straight into your CRM as a contact. No extra apps, no integrations, nothing to set up. The form builder is already part of the CRM.
Conditional Logic
Show or hide fields based on what someone picks. Build multi-step forms and send submissions to the right place based on the answers it's, rule-based, not AI magic.
Comparison table: Centripe vs Typeform vs JotForm
| Feature | Centripe | Typeform | JotForm |
|---|---|---|---|
| Built into CRM | Yes - submissions auto-create CRM contacts | No - standalone, requires integration | No - standalone, requires integration |
| Submissions → CRM contacts | Automatic - no setup needed | Requires Zapier or native integration | Requires Zapier or native integration |
| Triggers CRM automations | Yes - form submission can start workflows, assign tags, and create deals | Only via webhook/Zapier | Only via webhook/Zapier |
| Drag-and-drop builder | Yes | Yes (strength - conversational style) | Yes (strength - extensive widgets) |
| Conditional logic | Yes | Yes | Yes |
| Embed on website | Yes - also embeds on Centripe funnel/landing pages | Yes | Yes |
| Templates | Yes - pre-built templates for lead capture, contact, and registration forms | Yes (large library) | Yes (10,000+ - largest library) |
| Payment collection | Verify with Snehal | Yes (Stripe integration) | Yes (multiple gateways) |
| Contact history visible | Yes - see all form submissions and contact activity on the contact record | No - only form responses | No - only form submissions |
| Best for | CRM-connected lead capture, agencies, and sales teams | Beautiful conversational forms and surveys | Complex forms and extensive customization |
Build Professional Forms in 3 Easy Steps
From template to live form in under 5 minutes. No technical skills required.
Choose Your Template
Start with one of our Pick a template or start from scratch. pre-built templates or create a form from scratch.
Customize Your Form
drag fields, set required/optional, add conditional logic, match your brand colo
Publish & Collect
embed on your website, funnel pages, or share via link. Every submission auto-creates a CRM contact and can trigger workflows.
Form Templates for Every Business Need
Pick from ready-made templates built to boost engagement and match your business goals.
Lead Generation
Contact Forms
Collect name, email, phone, and message. New contact auto-created in CRM.
E-commerce
Order Forms
Short forms for landing pages. Capture email + one qualifying question.
Marketing
Newsletter Signup
Event signups, webinar registrations. Collect attendee details and send confirmation.
Research
Survey Forms
Post-purchase or post-service surveys.
Events
Registration Forms
Prospects describe their needs. Submission creates a deal in the pipeline.
Support
Support Tickets
Job applications, partnership applications. Longer forms with file upload fields.
CRM integration table (Form Events → CRM Actions)
| When this happens… | The CRM does this… |
|---|---|
| Form is submitted | Creates a new contact (or updates existing) with all form field data |
| Lead capture form completed | Assigns a tag (e.g., "Website Lead"), adds to a nurture email sequence |
| Quote request form submitted | Creates a new deal in the pipeline and assigns to a sales rep |
| Registration form completed | Sends confirmation email, adds contact to event list, creates calendar event |
| Form submitted from a funnel page | Links the contact to the funnel, tracks conversion, triggers next funnel step |
| Contact submits a second form | Updates the existing contact record (merges data, doesn't create a duplicate) |
| Form includes a qualifying question (e.g., budget, company size) | Uses the answer to assign a lead score or route to the right sales rep |
Frequently Asked Questions
Everything you need to know about our form builder
Ready to Capture More Leads?
Start building high-converting forms today. No credit card required, no setup fees, and you can publish your first form in under 5 minutes.