Survey Builder: Collect Customer Feedback Inside Your CRM
Make customer satisfaction surveys, NPS surveys, and feedback forms. They send answers straight to your CRM. Each answer makes or updates a contact. It can start follow-up automations, no integrations needed!
Drag & drop survey builder
Everything You Need for Professional Surveys
Get the data you need without the hassle. Our survey builder makes it easy to collect feedback and take action.
Intuitive Drag & Drop
Build surveys with a drag-and-drop editor. Add question types, set up page breaks, and customize styling without writing code.—just drag, drop, and customize.
Smart Logic Branching
Use conditional logic to show or hide questions based on previous answers. Respondents only see questions relevant to them.
Advanced Analytics
View response summaries, completion rates, and individual responses as they come in. Export data for deeper analysis.
Mobile Optimized
It adapts on every screen. Surveys fit desktop, tablet, or mobile. Respondents can finish them anywhere.
Response Targeting
Send surveys to specific group from your CRM. Choose by tag, pipeline stag, or any contact field.
Enterprise Security
Survey responses are stored securely with encryption. Data stays inside your CRM account.
Comparison table: Centripe vs SurveyMonkey vs Typeform
| Feature | Centripe | SurveyMonkey | Typeform |
|---|---|---|---|
| CRM-native (responses auto-create contacts) | ✅ Built-in | ❌ Requires Zapier/integration | ❌ Requires Zapier/integration |
| Drag-and-drop builder | ✅ | ✅ | ✅ |
| Conditional logic | ✅ | ✅ (paid plans) | ✅ |
| Trigger CRM automations from responses | ✅ Native | ❌ Needs middleware | ❌ Needs middleware |
| Segment respondents by CRM data | ✅ Use any contact field | ❌ Separate audience tool | ❌ No CRM data |
| NPS & CSAT question types | ✅ | ✅ | ✅ |
| Response analytics | ✅ Inside CRM | ✅ Standalone dashboard | ✅ Standalone dashboard |
| Mobile-responsive surveys | ✅ | ✅ | ✅ |
| White-label / custom branding | Yes | Yes ( paid plans) | Yes ( paid plans) |
| Starting price | $99/month | Free/ $25/month | $28/month |
| Best for | Teams already using Centripe CRM who want surveys tied to contacts & pipelines | Standalone research & market surveys | Beautiful conversational forms & surveys |
CRM Integration table: What happens when someone submits a survey
| Survey Event | CRM Action |
|---|---|
| New response submitted | Contact created or updated with response data |
| NPS score below 7 (detractor) | Tag contact as "at-risk" → trigger retention workflow |
| NPS score 9-10 (promoter) | Tag contact as "promoter" → trigger referral request email |
| Customer selects "interested in upgrade" | Move deal to "Upsell" pipeline stage → notify sales rep |
| Event feedback submitted | Add to "Event Attendees" segment → send follow-up sequence |
| Survey abandoned (partial response) | Trigger reminder email after 24 hours |
| Employee satisfaction score drops | Alert HR team via internal notification |
Agency Use Cases
Post-Onboarding Client Satisfaction Survey
After onboarding a new client, automatically send a satisfaction survey via your CRM workflow. If the client rates their experience below 7, the account manager gets an alert and a follow-up task is created. If they rate 9+, trigger a review request email. All responses are stored on the client's contact record for future reference.
Lead Qualification Survey on Landing Pages
Embed a short qualification survey on your landing page instead of a basic contact form. Ask about company size, budget range, and primary challenge. Responses automatically create a CRM contact with all answers attached, assign a lead score, and route qualified leads to the right sales rep's pipeline.
Quarterly NPS Tracking for Client Retention
Set up a recurring NPS survey that goes out to all active clients every quarter via CRM automation. Track scores over time on each contact's record. Spot declining satisfaction before a client churns. Use the CRM's reporting to see NPS trends across your entire client base - no spreadsheets needed.
Create Professional Surveys in 3 Simple Steps
From concept to insights in minutes. Our streamlined process makes survey creation effortless.
Choose Your Survey Type
Pick from templates or start blank. Common types: customer satisfaction (CSAT), Net Promoter Score (NPS), feedback forms, and event surveys.
Build & Customize
Add questions using the drag-and-drop builder. Set up conditional logic, customize colors and branding, and preview on mobile.
Distribute & Track
Share via email, embed on your website, or send a direct link. Responses flow into your CRM automatically - view results in real time.
Survey Templates for Every Use Case
Use our ready-made templates, backed by research and tailored to drive higher engagement.
Lead Generation
Customer Satisfaction
Measure how customers feel about your product or service. Includes CSAT and NPS question types.
Market Research
Product Feedback
Gather input on features, pricing, and product direction from existing customers or beta users.
HR & Employee
Employee Engagement
Run internal surveys to understand team satisfaction, culture, and areas for improvement.
Academic
Research Studies
Collect structured data with multiple question types - multiple choice, rating scales, open-ended, and matrix questions.
Event Management
Event Feedback
Send post-event surveys to attendees. Capture ratings, suggestions, and testimonials for future events.
Marketing
Brand Awareness
Measure brand recognition, perception, and campaign effectiveness with targeted survey questions.
Frequently Asked Questions
Everything you need to know about our survey builder
Ready to Gather Valuable Insights?
Start creating professional surveys today. No credit card required, no setup fees, and you can launch your first survey in under 3 minutes.