A recent survey found 33% of sellers use AI assistants to track deal progress, automate processes, and suggest next actions.
Now, this has become a major traction for businesses. With AI being a partner in tech, businesses can reach new heights.
HubSpot, is one of the leading CRM out there, and it has all tools to acquire, nurture and convert leads. But has it been ADAPTABLE?
Users say that Copilot and other AI tools in HubSpot only handle basic fields and related deals. They don’t make use of all the contact conversations and data available.
Reasons why users are switching to HubSpot alternatives?
- A variety of HubSpot alternatives offer low-cost solutions and good prices for small businesses and startups.
- Users want platforms that offer better customization and flexibility. These can be adjusted to meet specific business needs.
- Alternatives offer a simpler, friendlier interface. This makes them easier to use than HubSpot.
- Better integration with current tools and wider ecosystems draws users away from HubSpot.
- Many companies struggle with HubSpot’s complex workflows and the absence of outbound sales tools. As a result, they often opt for more specialised platforms.
Top 9 HubSpot alternatives in 2025 are:
1. Centripe
With Centripe, your business will definitely grow. As an alternative to Hubspot, its features are splendid and productive .
It has transformed how users see automation software. From its user interface to useful features, it supports every stage of business.
Made for marketing agencies with a class apart automation. It offers white labelling, to earn recurring revenues.
It uses AI in every step. From sales, marketing to customer support, everything is taken care of.
It shows data in a way you can customise. This helps you focus on what needs quick action, saving your team time. It analyses data and interacts with customers. It builds a bond with them and understands their needs. This helps to personalise the entire communication.
It crafts messages just to the point, and predicts the customer needs dynamically.
Its ability to add conversational AI to workflows makes it a strong support and sales tool.
Features:
- Let AI take care of phone calls for you. It can qualify leads and book appointments, so you can focus on closing deals.
- Receive smart suggestions and automated actions that learn from your data. They predict customer needs and improve sales processes.
- Turn your agency into a software company. You can do this by white-labeling Centripe. Sell it as your own CRM solution to clients.
- Capture and qualify website visitors any time with smart chatbots. They can easily connect to human agents when needed.
- Manage all customer chats from email, SMS, calls, WhatsApp, Instagram, and Facebook in one central spot.
What’s best for your business?
Centripe is perfect for businesses of any size. It offers AI-powered automation that learns and adapts from various data sources.
Its aim to boost customer engagement and sales efficiency with AI makes it ideal for teams that want to go beyond basic task automation.
What you will not like?
Centripe relies on AI, so teams used to traditional CRM tools need to adjust their mindset and learn new skills.
Its broad AI features may feel overwhelming to small teams without a data or AI strategy.
Pricing:
$299/month
2. ActiveCampaign
When it comes to marketing, ActiveCampaign has done some amazing job. One of the marketing manager I talked to a couple of years ago said, ‘The automation has made us progress very fast in business.’
As an hubspot alternatives, it simplifies the process. The best thing, is it gives you clear guidelines, on which feature to use and when. While in hubspot you will be surrounded with features, but don’t really know which ones to use.
ActiveCampaign is a strong marketing automation tool. It also has great CRM features that support flexible workflows.
It offers strong email automation and great deliverability rates. This makes it ideal for businesses that focus on advanced marketing.
The platform provides user-friendly visual workflow builders and lead scoring. This helps improve campaigns.
Features:
- Visual email automation builder with advanced segmentation and tagging.
- AI-powered predictive sending and personalized customer experiences.
- Native CRM combined with marketing automation and sales automation.
- Extensive eCommerce and third-party integrations for multichannel marketing.
What’s best for your business?
ActiveCampaign is ideal for marketers who want to drive growth using automation and enhance the customer experience. It’s especially useful if email marketing is a key focus.
It works well for businesses needing seamless sales and marketing task automation.
What you will not like?
Dashboard customisations are more limited than in HubSpot, and there’s no free plan.
This might be a barrier for very small businesses or startups looking to test the waters.
Pricing:
$145/month
3. CRMOne
CRMOne and HubSpot both have all the features your business needs. But when it comes to compatibility, CRMOne is better choice.
It offers a complete solution that emphasises ease of use. Clients have praised its sales pipeline management.
It offers simple deal pipelines, custom reports, and integration features. These tools make managing customer relationships easier.
The platform offers easy contact and deal management. It’s made for teams that need quick setup and results. Its clean interface helps sales teams focus on what matters most – closing deals.
Features:
- Aligned sales pipeline and deal management with drag-and-drop interface.
- Customizable reporting focused on sales metrics and performance.
- Seamless integration with popular business and communication tools.
- User-friendly design prioritizing sales team efficiency.
What’s best for your business?
CRMOne is perfect for small to medium-sized sales teams. It offers a clear and strong pipeline tool, so you won’t feel overwhelmed by complex features.
It’s ideal for businesses wanting a simple and effective CRM with no extras.
What you will not like?
CrmOne has fewer advanced marketing automation features. So, it’s not ideal for businesses wanting a strong marketing platform with CRM.
The reporting capabilities are also more basic compared to enterprise solutions.
Pricing:
$56/month
4. GoHighLevel
A white label CRM and marketing platform that is made for agencies and marketers. The AI is capable of sending messages to leads through voicemail, SMS, emails, messenger and more.
This helps agencies grow with a built-in CRM and multi-channel communication.
The platform shines with its advanced AI features.
It has Content AI to create marketing copy, Image AI for design updates, and Conversation AI (chatbot) to automate responses and interactions.
Features:
- White-label CRM platform tailored for agencies with lead generation tools.
- AI-powered content creation and conversational chatbot automation.
- Multi-channel communication including SMS, email, voice, and Messenger.
- Built-in funnel builder and e-commerce automation for marketing workflows.
What’s best for your business?
GoHighLevel is ideal for marketing agencies and consultants. They can white-label and resell CRM services to their clients.
It combines lead generation solutions, e-commerce automation, digital marketing services, and tools for agency growth, all in one place.
What you will not like?
The platform has a steeper learning curve due to its extensive feature set. GoHighLevel doesn’t provide a free plan like other options. This makes small businesses consider if the investment is worth the high cost.
Pricing:
$297/month
5. Freshsales
Freshsales is a sales-oriented CRM offering AI-supported lead scoring and an easy-to-navigate interface. Its free plan offers great features for small teams. Also, tiered pricing provides sensible options for upgrades.
It provides visual deal pipelines. You can use tagging and scoring for better lead analysis. The mobile app ensures your sales team stays connected on the go.
Features:
- AI-based lead scoring and predictive analytics to prioritize outreach.
- Visual, customizable deal pipelines with real-time notifications.
- Mobile-friendly app for sales activities on the go.
- Robust contact and account management for SMBs.
What’s best for your business?
Great for SMBs aiming to boost sales with AI lead scoring and clear pipeline visibility. It’s great for businesses that need a CRM sales teams can use right away, with little training needed.
What you will not like?
The free plan lacks detailed custom reporting available in other tools. Its marketing automation capabilities are also limited in comparison to dedicated marketing platforms.
Pricing:
$71/month
6. EngageBay
As an hubspot alternatives, EngageBay is the sum up of CRM, marketing automation, ticket system and live chat.
The affordable pricing and wide range of features, are what users like. It provides easy to use tools for customer engagement and making them understand about the products you are offering.
This makes it a great choice for startups. The platform includes social media management and landing page builders.
Features:
- Unified CRM and marketing automation platform with ticketing and live chat.
- Easy-to-use landing page and email marketing builder.
- Social media management features integrated natively.
- Affordable pricing with comprehensive customer engagement tools.
What’s best for your business?
Perfect for startups and small businesses seeking an affordable, all-in-one marketing and sales tool.
It’s great for teams that need support and marketing tools without overspending.
What you will not like?
EngageBay’s free plan sends fewer emails than HubSpot. Also, its integration library is smaller. Some users may find the interface less polished than premium alternatives.
Pricing:
$120/month
7. Zoho CRM
Zoho has builds its own league. It offers next level customization. From website builder to creating attractive email templates, it excels in every department.
Zoho is one of the best hubspot alternatives, because of its flexibility in pricing, especially for growing business. Where hubspot charges much more, zoho offers at much less.
You can even view records in different ways, such as Kanban, canvas, and tubular.
The platform provides expansive reporting and analytics capabilities. Joining the Zoho ecosystem gives you extra tools for both accounting and project management.
Features:
- Multiple views including Kanban, list, and canvas for flexible workflow.
- Powerful customization options including formula fields and modules.
- Integration with Zoho’s ecosystem like Books, Projects, and Reports.
- AI assistant Zia for sales predictions and task automation.
What’s best for your business?
Suitable for businesses seeking flexible CRM setups and tailored customisation for complex processes.
Zoho is great for teams that need various ways to visualise and manage contacts and deals.
What you will not like?
The interface looks older compared to some competitors, and it lacks live chat support. This could impact urgent issue resolution and user experience expectations.
Pricing:
$52/month
8. GetResponse
GetResponse shines with its built-in conversion funnel and a variety of responsive landing page templates.
It shines in ecommerce marketing and webinar hosting. Its advanced automation tools help with lead generation and nurturing.
The platform has A/B testing options and detailed analytics to help improve campaign results. Its drag-and-drop email editor makes creating professional campaigns simple.
Features:
- Conversion funnel builder with pre-designed templates for sales workflows.
- Built-in webinar hosting with advanced email marketing automation.
- A/B testing and detailed analytics for marketing optimizations.
- Responsive email and landing page editors with drag-and-drop simplicity.
What’s best for your business?
A top choice for ecommerce and webinar businesses that need powerful funnel creation and marketing automation.
It suits companies seeking easy integrations for payment processing and online selling.
What you will not like?
The free plan lacks a CRM, so it’s not great for those who need basic customer management with marketing. Advanced features require higher-tier subscriptions.
Pricing:
$70/month
9. Pipedrive
Pipedrive offers simple, visual deal pipeline management with affordable per-user pricing. Its simple interface and custom options attract sales teams. They want to manage deals easily, without extra complexity.
The platform focuses on tracking sales activities. It also offers clear insights into what helps move deals forward. Mobile accessibility ensures sales reps can update information anywhere.
Features:
- Simple, visual pipeline and sales activity management.
- Customizable deal stages with goal and revenue tracking.
- Mobile app enabling updates and notifications on the move.
- Integration with email tools and marketing platforms for better outreach.
What’s best for your business?
Sales teams looking for straightforward pipeline tools with flexible user-based pricing. Pipedrive is ideal for growing businesses that want simple and affordable sales management.
What you will not like?
Pipedrive has fewer free marketing features than some other options. It also may not provide as in-depth analytics as larger suites. Email marketing capabilities are basic.
Pricing:
$500/month
Conclusion
HubSpot no doubt has been dominating the CRM market. But considering pricing and what you get, it can really hinder the progress of business.
The lead management and customer service is amazing, but what about the features that actually help in ‘SELLING’? This has led to people looking for hubspot alternatives.
The other software are offering much more. Be it the user interface, pricing, AI tech, etc. The compatibility of hubspot has lost its edge.
Pick the software that best suits your needs. Watch out how your competitors are growing by using what kind of tools. This will help you to grasp the trends.
