85% of consumers trust online reviews as much as personal recommendations. Now this is huge in dictating the brand values.
Majority of the brands have shifted their direction to not just building an online presence but a reputation. Every customers check what others are saying about the products, how did they feel while using it, how likely will they recommend to others and more.
92% of users will only visit businesses with ratings of 4 stars or higher.
Online reviews and social media buzz have become a key element in outreaching your presence. Reviews are a ‘word of mouth’ advertising for your business.
Companies that had a significant loss:
1. Theranos collapsed because of false claims about their technology. This led to loss of trust, legal issues, and their eventual downfall.
2. United Airlines faced criticism when a viral video showed a passenger being dragged off a flight. This incident worsened public perception, thanks to a poor crisis response.
3. Johnson & Johnson – Lost a lot of trust because of asbestos in baby powder and the denial of health risks.
Companies that built their reputation again:
1. Samsung rebuilt its reputation after the Galaxy Note 7 crisis with exploding phones. They did this through transparent recalls and safety improvements.
2. Pepsi faced backlash from the Kendall Jenner ad. So, they took steps to improve their brand image and engage better with customers.
3. Best Buy – Known for strong customer service recovery and brand rebuilding.
What is White Label Reputation Management Software?
Companies or agencies can provide reputation management solutions to their clients by branding as their own. So they don’t have to build the technology from scratch.
A pre-built system developed by one vendor but completely rebranded and tailored by another organization for their customers.
The agencies have a customized dashboard that functions as their exclusive tools. So, users can analyse online reviews, monitor client feedback, and engage with comments.
This enables to control digital reputation through automated review solicitation, sentiment analysis of customer opinions and instant notifications.
How Does This Software Work?
As a business owner, everyone would love to know what customers are writing about them on Google, Facebook and other review sites.
Softwares like Centripe are equipped with AI, that can ask happy customers to write good reviews.
Also, if someone writes something bad about their company, then also it will notify. This will help you to patch the damage fast.
The software works like a smart assistant that never sleeps. It watches the internet all day and night, looking for mentions of the business name and alerting owners when something important happens.
What Are the Main Benefits?
The biggest benefit is saving time and money while still offering professional reputation management services.
Companies can focus on helping their customers instead of spending time building complicated computer programs.
Businesses also look more professional when they have their own branded software tool. Customers trust companies more when they appear to have advanced technology and systems in place.
The Top 6 White Label Reputation Management Software are:
1. Centripe
Centripe is revolutionizing the typical white label software functions. It has social media planner tools, so you can know what customers are saying about you by clicking simply on ‘analysis.’
You can get reports every day, so if someone is appreciating your product online, you can make a strategy of using it for engagement with more customers.
93% of consumers said social media reviews influence their purchase decisions, making reviews a powerful factor in today’s buyer journey.
Now, coming to reputation management, we are all aware of the capability of Google. It has been a driving factor in so many businesses’ marketing.
People pay a hefty amount to show their products online, so it becomes crucial to be aware of what customers are commenting about your product/business, are they like your brand or not.
Note: 81% of consumers check Google reviews before visiting or choosing a business, with 88% reading reviews before making a selection.
Centripe excels in managing your reputation. Through customized dashboard, you will get the perfect idea about what’s going on.
Features:
- Watch and check social media right away to take care of your brand better.
- Handle all reviews and customer comments to build stronger connections and trust with people.
- Learn about your audience with easy-to-read charts to help you make smart choices and see how you’re growing
- Deal with problems quickly and make your brand look better so more people can find you online.
2. GoHighLevel
GoHighLevel is an effective white label reputation management platform. Agencies enjoy it for its unlimited customization options and powerful client management tools.
Agencies can easily ask for reviews via text or email. They monitor and respond on platforms like Google, Facebook, and Yext.
They link with other CRMs to ensure smooth workflows. The system also enables branded dashboards and workflow triggers for client-specific engagement.
Features:
- Automatic review invitations through text, email, or QR code
- Integration and watching of reviews across Google, Facebook, and Yext
- Custom branded dashboards and unlimited sub-accounts for agencies
- Centralized reputation analytics and real-time alerts for clients
3. Reputation.com
Reputation.com allows agencies and large businesses to easily manage, check, and respond to online reviews on all major sites.
Its simple dashboard helps resellers give clients branded reputation management and useful insights.
Smart tools can read customer feelings. They can also send review requests automatically and compare competitors. These features help businesses build trust and enhance their reputation.
Features:
- One central dashboard to track reviews from multiple locations
- Automatic review request campaigns for all major websites
- Tools that understand customer feelings and compare with competitors
- Custom reports that show your brand and give useful insights
4. Yext
Yext enhances brand reputation for agencies that offer white-label solutions. It does this through smart review management and precise business listings.
It updates business details and reviews on over 200 directories. This makes it easy to manage different brands or locations.
Their smart analytics identify trends and customer feelings. This helps agencies create proactive reputation strategies.
Features:
- Real-time review collection from 200+ directories
- Smart analytics that understand feelings and send alerts
- Instant business info updates across all major platforms
- Custom white-label dashboard for agency resellers
5. Podium
Podium is built for agencies that manage numerous reviews, facilitate two-way customer messaging, and offer white-label branding.
The platform lets you invite reviews easily via text messages. It also has interactive dashboards and strong message automation to keep clients engaged.
Agencies can shape campaigns, streamline feedback collection, and measure their impact on sales and reputation.
Features:
- Text-based review requests that get high response rates
- One messaging center for reviews and customer conversations
- Automatic feedback campaigns and survey tools
- White-label customization for agency branding and analytics
6. Grade.us
Grade.us is a flexible white-label reputation management system. It’s ideal for agencies and resellers who want automation and custom branding.
Its feedback channels, review monitoring, and response tools help businesses get more positive reviews.
Agencies get advanced templates along with reports. These tools help them see what works well and how it affects clients.
Features:
- Multi-channel review invites and automatic feedback workflows
- Fully brandable client portals and communication templates
- Direct watching and responding through platform dashboards
- Performance analytics across Google, Facebook, and industry websites
Who Uses This Type of Software?
Marketing agencies are the main users of white label reputation management software. These are companies that help other businesses with their advertising and online presence.
Small business owners also use this software to manage their own online reputation. Restaurants, dentists, hair salons, and many other local businesses find it helpful to watch what customers say about them online.
Conclusion:
It’s all about the quality of work you provide to clients. The white label reputation management software solves the issues even before they arise. When you know what people are talking about your brand, you can plan ahead.
Google reviews and social media comments are very important in shaping businesses.
Now with white label, you can earn recurring revenue in simple steps.
You can even customize the features by coordinating with teams. This will help you build a profitable relationship with users.
