The marketing campaign management software market, which includes white label tools, was valued at USD 5.3 billion in 2024 and is forecasted to grow at a CAGR of 9.8% from 2026 to 2033, reaching USD 12.3 billion by 2033 due to the increasing need for multi-channel marketing optimization by businesses.
We don’t even have to debate how white label marketing software is changing the rules. These tools are making everything from basics to advanced-level work smooth and fast.
It helps in building an ‘agency name.’ More revenue opportunities are created, business can be spread wider, and clients can come on-board in simple steps.
Automation plays a major role in all this. But which software to use? What features are they offering? To answer these, I have listed down the tools.
What is White Label Marketing Software?
White label marketing software is pre-built software created by one company that another business can rebrand and sell as if it were their own product.
Agencies or business can expand their digital offerings without investing in custom development, making it possible to deliver branded solutions instantly.
For example, a marketing agency could offer a white-label social media platform under its own name, allowing clients to schedule posts and analyze results without seeing the original provider’s branding.
The flexibility of white label marketing solutions is a major advantage, as it allows companies to customize the software to fit their brand identity while focusing on sales, support, and client relationships.
According to industry data, adopting white label software can cut go-to-market time by over 70% compared to building software in-house.
Here Are The 11 Best White Label Marketing Tools For Agencies:
1. Centripe
How about letting everything run on automation? Well, that’s what Centripe, as a white label marketing software, does for your business.
A super smart AI that helps agencies manage everything. It combines customer tracking, smart reports, serving personalized content to leads, giving an opportunity for cross-selling, and more.
You have your own custom control, White Label CRM. Change how it looks, add logos, use the website address, and represent clients as if you have built it yourselves.
The social media AI agent helps you create engaging posts and videos. Replies to comments, get on with trends. Have a different strategy for each social media platform.
It saves a lot of time and resources. Numerous agencies are already praising the smooth and user-friendly interface.
Every complex action is performed easily. You don’t know coding, don’t worry, they have AI to build landing pages to social media posts.
What makes Centripe special is its focus on making agencies look amazing.
It handles boring tasks automatically, helps agencies create custom experiences for their clients, and makes everything run smoothly from start to finish.
Features:
- Make It Totally Yours: Change every button, color, and page to match your brand perfectly
- Smart AI Helpers: Robot assistants that can answer questions, find good customers, and help sell things
- Automatic Work Magic: It creates a workflow that runs on its own. Let’s say sending emails or setting up reminders don’t need your attention, but are done automatically
- Connects to Everything: Something I admire about Centripe. It doesn’t let you miss out on anything. Works with Gmail, WhatsApp, Shopify, Zapier, Microsoft 365, etc.
- Track Your Sales: Built-in system to see where customers are in the buying process and assign tasks to your team
- Powerful Reports: Create beautiful charts and reports with your logo that show how well things are working
- Understand Customers Better: AI reads emails and messages to understand if customers are happy, confused, or ready to buy
Pricing: $299/month ( Unlimited users)
2. Whatagraph
Whatagraph helps agencies make stunning reports automatically.
The sources of this information are Google, Facebook, email, and websites. Reports are fundamental in creating future strategies.
Even beginners can make reports that look professional. You already have simple elements to use in creating it.
Save your favourite templates and reuse them for different clients. Everything can have your agency’s logo and colors.
The best part? Reports update automatically and send to clients on schedule. So, you don’t have to remember to do it!
Features
- Grab Data from Everywhere: Pulls numbers from Google Analytics, Facebook ads, and 30+ other places
- Your Brand on Everything: Add your logo, colors, and website address to all reports
- Easy Design: Drag and drop to make reports look exactly how you want
- Auto-Send Reports: Schedule reports to send automatically every week or month
- Save Time with Templates: Create one good report design and use it again for many clients
Pricing: $199/month
3.GoHighLevel
As a white label reputation management software, it has distinctive features for social media.
The automation part is weaker compared to Centripe. Though it lets you do basic things like automate follow-ups, track leads, work on landing pages, and use the AI chatbots.
One really cool feature is “Snapshots.” Agencies can quickly set up a new client’s account. Everything is ready to go, complete with their logo and colours. It’s like having a cookie-cutter for building client accounts!
AI chatbots work 24/7 to answer questions and book appointments, so leads never wait for help. Agencies can also add extra services like local SEO and review management to make more money.
Features
- Quick Setup for New Clients: Don’t worry about the hassle of set-up; instead, with GHL, you can launch a branded system for new clients in a short time.
- Automatic Follow-Up Messages: Send texts, emails, and voice messages on autopilot to people who express interest.
- Always-On AI Chatbots: Robot helpers that answer questions, schedule meetings, and stay in touch with leads
- Real-Time Reports: Clients can see how their marketing is doing with live, branded dashboards.
- Add More Services Easily: Include extra features like AI content writing, local SEO, and review management
Pricing: $497/month
4. Vendasta
Vendasta is like a big store full of marketing tools that agencies can rebrand and sell to their clients.
It has over 100 different products, including websites, ads, SEO, and review management.
Vendasta does all the tough work of providing the service. Agencies only sell it and keep the profits.
It’s perfect for agencies that want to offer many services without hiring lots of people.
Vendasta offers sales materials, proposal templates, and demos. These tools help agencies attract more clients.
Features
- Shop Full of Rebranded Tools: Access 100+ marketing solutions you can sell as your own
- Built-In Customer Tracker: CRM system with your branding to manage clients and sales
- Ready-Made Sales Materials: Get proposal templates and presentation materials with your logo
- Easy Client Setup: Automated system to get new clients started with your branded services
- Pay-As-You-Go Pricing: Buy at wholesale prices, sell for whatever you want, keep the difference
Pricing: $799/month
5. White Shark Media Compass
White Shark Media Compass focuses on paid advertising, such as Google Ads and Microsoft Ads, for agencies.
Their ‘Compass’ platform helps manage ad campaigns, create proposals, and learn advertising strategies, all with your agency’s branding.
Agencies using Compass can run ads on Google, Microsoft, Facebook, and more from one place. Reports show clients where their ad money goes and what results they get.
You also get a dedicated person from White Shark Media who helps train your team and improve your advertising strategies.
Features
- Manage All Paid Ads: Take care of Google, Microsoft, display, video, and social ads for your brand.
- Detailed Ad Reports: Special dashboard that shows ad performance with your logo and colors
- Instant Proposals: Create professional advertising proposals with competitor research built in
- Sales Training and Materials: Get playbooks, guides, and training to help your agency grow
- Personal Support Person: Get your own account manager who helps you succeed
Pricing: Customized pricing
6. Sitechecker
Sitechecker focuses on SEO (helping websites show up on Google).
It checks many websites, tracks keyword positions, and makes branded reports. These reports show clients how their SEO is getting better.
Agencies use Sitechecker to display traffic numbers, keyword positions, and website health issues.
They create reports featuring their own logo and colours. This helps win new clients and keep existing ones happy.
Real-time monitoring lets agencies know right away if there’s a problem with a client’s website. This way, they can fix it quickly.
Features
- Branded SEO Reports: Create professional SEO reports and audits with your agency’s look
- Automatic Website Checking: Constantly watches websites and alerts you to problems
- Track Keyword Rankings: See where websites rank on Google for important search terms
- Log All Fixes: Keep records of problems found and fixed, with branded updates for clients
- Study Competitors: Get detailed reports on backlinks and what competitors are doing
Pricing: $449/month
7. DashThis
DashThis makes creating marketing dashboards super simple for agencies with multiple clients.
It connects with a lot of other platforms, and you can brand everything with your agency’s look.
Each dashboard can have different branding, so you can customize it for each client. Clients never see the DashThis name, only yours.
Preset templates help you quickly set up new dashboards. Automated reporting ensures dashboards update and go to clients automatically.
Features
- Connects to 34+ Platforms: Automatically pulls data from tons of marketing tools
- Custom Branding Per Client: Add unique logos, colours, and website addresses for each client.
- Scheduled Report Emails: Automatically send branded reports as PDFs or links
- Start with Templates: Pre-made dashboard designs save setup time
- Separate Each Client: Keep each client’s branding and data completely separate
Pricing: $59/month/user
8. AgencyAnalytics
AgencyAnalytics specializes in customizable reports and live dashboards.
Agencies can display client data using their logo, custom web addresses, and brand colours. Plus, reports update automatically.
What’s really cool is you can create multiple branding profiles for different types of clients or different parts of your agency. This builds trust and keeps clients happy.
With over 80 connections to popular platforms, this white label marketing software can combine data from everywhere into one beautiful view.
Features
- Custom Branded Dashboards: Different branding for each client or service type
- Live Updating Data: Reports refresh automatically with the latest numbers
- 80+ Connections: Pull data from almost any marketing platform you use
- Client Login Access: Give clients their own login to see branded dashboards anytime
- Beautiful Charts and Graphs: Customize how data looks under your agency’s logo
Pricing: $349/month
9. Zoho Analytics
Zoho Analytics is a strong business intelligence tool. It helps agencies build branded analytics portals with advanced features.
You can host it on your own website address so it looks completely like yours.
AI and machine learning help agencies sift through data and spot key patterns. This technology provides smart, branded insights that give them an edge.
It’s perfect for agencies with many clients or those needing detailed reports. It can support many users and distinct environments.
Features
- Branded Website Portal: Host analytics on your domain with your colors and logo
- AI-Powered Insights: Smart technology finds patterns and makes suggestions
- Ready-Made Chart Templates: Start with pre-designed dashboards you can customize
- Handles Many Clients: Built to support growing agencies with separate client spaces
- Scheduled Reports: Automatically send branded analytics reports to clients
Pricing: $455/month
10. Scaleo
Scaleo is for managing affiliate marketing programs (when you pay people to bring in customers). Agencies can track everything and run these programs with their own branding.
You can put your own logo, colors, and website name on the whole platform. It supports different languages and lets you create custom payment rules for different affiliates.
It’s great for agencies running affiliate programs or paying people based on performance.
Features
- Put Your Brand On Everything: Add your logo, colors, and custom web address
- Connect Other Tools: Link it with your other systems automatically
- Track Results: Watch sales, stop fraud, and see how affiliates are doing
- Works in Many Languages: Help clients who speak different languages
- Set Different Payments: Give each affiliate their own commission rates and payment terms
Pricing: $1600/month
11. SocialPilot
One of the renowned white label marketing software, that assists in creating social media posts for multiple clients.
The posting becomes easier. Teams can converse smoothly and everything shows your agency’s branding.
Plan posts weeks in advance. Reports are generated by automation to check performance and use AI for captions.
Clients can log in to view their accounts with your logo and colours. It’s user-friendly, so anyone on your team can start quickly.
Features
- Brand It Yourself: Change the logo, colors, website address, and browser icon
- Use Your Email: Send invites and reports from your agency’s email address
- Professional Reports: Show clients how their posts performed with your branding
- AI Writing Tool: Get suggestions for captions, hashtags, and post ideas
- Schedule Posts Ahead: Plan and schedule social media posts for weeks or months in advance
Pricing: $170/month
Conclusion:
Agencies have to work on building a reputation for business, then maintain it forever. The manual work isn’t accurate. Hence, switching to automation plays a vital role.
If you are looking for a white label marketing software that covers everything, then Centripe and GHL are the one worth having.
Start with one tool that fits your agency’s biggest need right now.
Look for features that can be aligned with your system, even when you scale up.
