“Marketing automation is the tech that elevates your business to a new level of relationship marketing. It also provides measurable results.” — Jon Miller
Jon Miller’s words are finding importance. We’ve quickly shifted from just completing tasks to building businesses with automation. It sets strategies right and gives you a clear view of the future ahead.
Most owners and managers often feel confused about the best platform to drive their success.
Let’s talk about two powerful tools in marketing, GoHighlevel and Kartra.
What Are Kartra and GoHighLevel?
Kartra is specifically built for entrepreneurs, course creators, and small to medium businesses. It helps you create sales funnels, build membership sites, launch products, and manage email marketing.
GHL is a designated software for agencies. It also handles marketing automation. With powerful integration, it brings in the perks of many tools into one dashboard.
How Easy Are They to Use? Kartra vs Gohighlevel
Kartra’s User Experience
The user adaptability of Kartra is amazing. A systematic way of presenting everything, even to someone new.
When you log in, you can see a clean, organized dashboard that is easy to navigate. With the drag and drop builder, you get to create sales funnels, email templates, and membership sites for local businesses easily.
Cherry on the cake! It has helpful tutorials and learning resources. So you can learn quickly and apply.
GoHighLevel’s User Experience
Compared to the GHL, it has a complex interface, because it does more things. Now this is an advantage if you are a medium or large-sized business.
The learning curve is higher than expected. But the workflow builder is powerful. You can create detailed automation sequences.
Pricing Comparison
Kartra Pricing
- Starter Plan: $119 per month
- Growth Plan: $229 per month
- Professional Plan: $549 per month
GoHighLevel Pricing
- Starter Plan: $97 per month
- Freelancer Plan: $297 per month
- Agency Pro Plan: $497 per month
Marketing Automation Features
Kartra’s Automation
It uses simple, ‘if/then’ logic to automate the leads and customer journeys, such as tagging, list subscriptions. It sends email sequences based on the actions of customers, like form fill, purchase, and video watch.
You can deploy win-back sequences after cancellations, cart abandonment or customer inactivity. It does offer an affiliation commission.
It lacks built-in SMS, calls, or messenger automation.
It doesn’t do much with text messages or phone calls.
GoHighLevel’s Automation
It has everything you need for automation, except the AI being of low grade. From email to SMS, voice and chat, it lets you build a visual workflow.
Campaigns can be triggered at every step from initial opt-in to lead nurture.
Automates appointment reminders, follow-up sequences, review requests, and can mix channels.
Features built-in AI to optimize workflows, generate personalized follow-ups, and segment contacts automatically; marketers can use AI for both content and timing.
Especially strong for agencies and SaaS resellers: supports white-label dashboards, manages unlimited client workflows, and scales multi-brand automation under a single account.
This makes GoHighLevel better for businesses that want to reach customers through different ways, not just email.
Built-In Video Hosting & Interactive Video
Kartra
It allows users to upload and store unlimited videos directly on the platform. This means you won’t need external hosting services.
The video player lets viewers interact live. It has clickable action buttons, pop-ups, and sign-ups right in the video.
Viewers are tagged automatically based on their video interactions, like watching a specific part. This helps with targeted marketing and grouping.
Kartra supports video playlists, autoplay, and chapters. These features help organise and engage viewers with video content.
GoHighLevel
It doesn’t offer built-in video hosting or native interactive video features. It uses links to video sites like YouTube, Vimeo, or Wistia to add videos to funnels or campaigns. It lets you embed videos from other hosts, but you can’t upload or host videos directly.
Missing native interactive video features include:
- Embedded sign-ups
- Clickable CTAs within videos
- Viewer tagging based on engagement
Set up video-focused marketing automation by using external video hosting platforms. Combine these with GoHighLevel’s workflow and tagging features.
Course and Membership Sites
Kartra
Kartra offers a full membership area. Users can create various membership levels, each with unique access rules.
It can release lessons and content bit by bit, not all at once. This approach helps students learn better.
It provides tools to organise your content. You can use lessons, videos, downloadable files, and quizzes. This makes learning easy to follow.
It includes marketing tools such as selling extra products, managing partners, and automatic emails in the membership area.
It has a member area you can customize. You can log in easily across multiple memberships. Plus, it includes basic community features like comments.
GoHighLevel
GoHighLevel has basic membership features. However, it focuses more on creating sales pages and automation rather than developing courses.
You can host membership content, but it lacks advanced course tools. There are no quizzes, downloads, or ways to track student progress.
It links membership access to its strong marketing automation and customer management system. This helps in following up with leads.
It doesn’t provide slow content release naturally or a fully customizable membership area like Kartra does.
It’s better for agencies that want to manage memberships alongside larger marketing and client automation efforts, not just as standalone course platforms.
Agency and White-Label Features
Kartra
Kartra doesn’t provide complete white-label SaaS options. The branding is mainly fixed and can’t be removed from the back platform.
It has a built-in partner management system. This lets agencies manage partners without needing control over the reseller platform.
Provides shared team access with limited user spots based on plan levels. However, there are no unlimited sub-accounts for managing multiple client accounts.
GoHighLevel
A complete white-label SaaS platform. It features removable branding, a custom web address, and a branded mobile app. Agencies can resell it as their own product.
Supports unlimited sub-accounts. This lets agencies manage many clients with their own dashboards and settings.
Enables quick client setup with shareable snapshots of campaigns, sales pages, and automations.
Gives agency-specific customer management tools, multi-channel campaign automation, and white-label reporting dashboards.
Designed as an agency platform, it offers strong growth potential. You can manage many clients easily, thanks to automated workflows and extensive customization.
Customer Support and Learning
Kartra
Provides 24/7 live chat support on higher-tier plans for quick issue resolution.
Provides email and help desk support right in the platform for customer service management.
Features a well-organized knowledge base with step-by-step video tutorials, guides, and documentation.
Kartra Academy is a training platform. It offers courses to help users master the platform’s features.
GoHighLevel
Provides email support for all users and live chat support mainly for agency-level plans.
Phone support is available for premium Agency Pro plan customers.
Users can join unique live Zoom support calls. They can share screens and get help in real time.
Offers an extensive knowledge base with articles, FAQ, and a community Facebook group for peer support.
Additional Useful Features
Kartra’s Extra Tools
- Built-in help desk for customer support
- Affiliate program management with real-time commission tracking
- Webinar hosting with live and automated options
- Detailed analytics and conversion tracking
- Connects with Zapier and major payment systems
GoHighLevel’s Extra Tools
- Reputation management for automated review requests
- Social media scheduling and posting
- AI-powered chatbots for websites
- SMS marketing with phone number rental
- Google My Business integration for local businesses
- WordPress integration for existing websites
Pros and Cons Summary
Kartra Strengths
- Very easy to use, even for beginners
- Excellent for creating sales funnels
- Great course and membership site features
- Professional-looking templates
- Strong webinar capabilities
- Good customer support
Kartra Weaknesses
- Gets expensive as you grow
- Limited to mostly email automation
- Basic CRM features
- Not ideal for agencies with many clients
GoHighLevel Strengths
- Excellent value for agencies
- Powerful multi-channel automation
- Strong CRM and lead management
- Unlimited client accounts at higher tiers
- Complete white-label options
- AI-powered features
GoHighLevel Weaknesses
- Steeper learning curve
- Can be overwhelming for simple needs
- Support quality varies
- Some features still being developed
Which Platform Should You Choose?
The answer to Kartra vs GoHighLevel depends on your specific needs:
Choose Kartra If You:
- Are a course creator or coach
- Want to build sales funnels quickly and easily
- Need webinar hosting capabilities
- Prefer a simple, user-friendly interface
- Don’t need advanced CRM features
- Are a small business with straightforward needs
Choose GoHighLevel If You:
- Run a marketing agency or have multiple clients
- Need a powerful CRM and lead management
- Want automation across email, SMS, and social media
- Plan to white-label and resell the platform
- Need unlimited client accounts
- Want AI-powered marketing tools
Centripe overshadows both
Centripe blends the best features of Kartra and GoHighLevel while addressing their shortcomings.
Centripe combines Kartra’s simple funnel building and video hosting with GoHighLevel’s multi-channel automation and AI tools.
It also includes AI lead scoring, chatbots that use conversational AI, and real-time predictive analytics. These features are not fully available in Kartra or GoHighLevel.
7 Unique Features of Centripe:
- AI-driven multi-channel automation using email, text, voice calls, and chat in one workflow.
- Built-in video hosting and interactive features without needing external services.
- Advanced AI lead scoring and behaviour grouping for precise targeting.
- Fully white-label SaaS and reseller platform with unlimited client sub-accounts.
- Integrated course and membership tools with gradual content release and detailed member management.
- Conversational AI chatbots for real-time lead qualification and customer support.
- Comprehensive real-time analytics and predictive insights to boost marketing ROI.
Conclusion:
Marketing automation without proper utilisation of AI is meaningless. You get the job half-done and for the other half, you have to do it manually. Doesn’t make sense, right?
The tools you choose shouldn’t be a burden, in fact a helping hand. If you have to worry about how to use the tool, it’s consuming resources only.
Centripe is way ahead in the race of Kartra vs gohighlevel. The ease of use and AI tech makes it a perfect tool, to generate more leads and increase revenues.
