94% of businesses report improved sales productivity after adopting a sales platform, which includes core components of sales platforms.
A prospect shows the post, he is now interested in the product you are offering. He asks for more information. He sent queries, but your team was not available, and he replied to him after 12 hours.
Let’s say he waited that long and didn’t switch to a different brand. The team answered his queries and told him more about the product.
HE STILL DIDN’T buy! WHY?
The problem was replying late, not giving personalized answers, and not making the customer feel valued.
That’s why your business needs a sales platform that takes care of everything from A to Z, using high-tech AI and automated systems.
What Exactly is a Sales Platform?
Everything that your big team does, the sales platform does it effortlessly, without actually putting a hole in your pocket.
It saves customer information, monitors deals, assists in creating quotes, sends personalized emails, and lets you check the progress of the sales pipeline.
You don’t need separate apps for contacts, emails, proposals, and reports.
With AI being so strong. You can create chatbots for different purposes on Centripe. These chatbots will attend to the prospects, feed them personalized content, and turn those into leads.
When it comes to social media management, you can create posts using AI, and it will be scheduled via automation.
Not only that, but reminders are sent for appointments. These bots can converse in a humanized way.
Why Do Businesses Need Sales Platforms?
When your internal department works smoothly and everyone knows what the customer requires, the probability of sales becomes higher.
For that every marketing, sales, and customer service needs transparency, because when there is a misinterpretation of data, a problem arises. #
If the leads aren’t good, then the sales team can let that be for the future and work on leads that can be converted sooner.
Here’s how the leads get lost?
The marketing team might think a campaign is working, but sales know that the leads are not good enough.
Customer service might promise something different than what the sales team has offered.
So, what is the solution?
A sales platform is one transparent medium. Everyone knows what’s going on.
When they all have the same information, things run easier. No more lost emails or info stuck in someone’s inbox.
What Features Do Sales Platforms Usually Have?
Managing the Customers:
Customers don’t like to repeat themselves. I hated it when I had to repeat the same information to different executives of the same company.
The sales platform keeps records of every customer and company you interact with. Not only that, they analyze social media to know what they really want. Every call, email, and meeting is logged.
Segmentation and Lists:
Be smart with data, and you have already done the ‘SALE.’
Centripe converts your data into smart, dynamic lists that update automatically depending on the new interests of customers and what trends are going on.
It has over 300 segmentation criteria. Now combined with AI driven insights, the AI will group customers for targeted marketing campaigns, which increase engagement level by 5x and save 80% manual work.
Tracking the Leads:
If a person has shown interest, they should be treated at that exact moment. WAITING WILL KILL THE OPPORTUNITY!
When someone comments, or likes the post, or clicked the ad, the platform collects their info, and the chatbot will act as a sales executive.
Sales Funnel:
Centripe has smart AI capabilities that analyze funnel performance and prioritize leads with predictive scoring.
Most importantly, it personalizes funnel experiences, runs automated A/B tests, and adjusts pricing and offers that are suitable with the customers.
With an easy drag-and-drop builder and advanced analytics, users can quickly create, test, and refine funnels tailored to their business needs, saving up to 50% setup time.
Quote Generation:
Quotes just simplify everything. Give clear information. The sales platform automatically creates pricing proposals.There are no more complex spreadsheets. It handles prices, discounts, and sends quotes for approval if needed.
If the customer has a history with the brand, then the system will analyze the history of sales, and then create the quote, which is acceptable by the customer.
Collaboration Tools:
Smooth communication makes everything STRAIGHT TO THE POINT!
When teams share notes, tag colleagues, and constantly interact within the platform, it lets your team handle the complex things easily.
Even at the time of urgent matters, you don’t have to dig through emails. Everything required will be on your screen.
Analytics and Reporting:
Having data is one thing, but how you use it defines ‘Sales strategy.’
Every major company is reliant on data. The clarity of data and turning those raw data into insights is what Centripe, as a sales platform, does.
It lets you see how many deals have been lost, who is selling the most, and where the blockers are.
Once you are making decisions based on data, it helps you be smarter.
Conclusion:
A sales platform changes the way businesses attract, qualify, and engage with customers. It uses the latest tech to do the needful.
Businesses have seen their sales increase by up to 29%, and forecast accuracy improving by 42%.
A sales platform acts as the nerve center of your sales and marketing efforts, streamlining processes, enhancing collaboration, and enabling smarter, data-driven decision-making.
