Businesses that use marketing data to inform their strategy achieve 5 to 8 times higher ROI .
Marketing has always been a foundation for business. When investing capital is a risk, marketing brings relief after results.
You look at every major company like Apple, Nike, and GoPro, they all took marketing to the next level because of their creative team and ideas.
When we talk about a team, the coordination among them is crucial. The data you have is what will drive results. There is no point in pushing someone to buy if they are not interested at all.
So, you need a platform that does all this work for you. Like acquiring reliable data, setting up a strategy to convert prospects into leads, keeping your team updated, providing after-sales customer experience, and more.
What Are These Platforms? Vendasta vs GoHighlevel
GoHighLevel: Marketing Machine
As a white label CRM, GHL has always been improving its tools. It brings in entire marketing structure to one platform. The main focus is on automation.
It offers a complete system to track leads and customers. Now this is where it is superior compared to Vendasta. Because Vendasta doesn’t offer full full-sledged CRM.
From text messages to emails, it incorporates automation. You can build a landing page and funnels easily with their pre-made templates.
Vendasta: Marketing Service Marketplace
Vendasta has every marketing tool and service. A blessing for agencies that want to sell ready-made marketing solutions to their clients.
It has SEO tools, Website builders, and reputation management services. Managing clients becomes easy with their system. You can even track all accounts in one place.
Build your brand by using white label options. Agencies that don’t want to put their resources in creating campaigns or hiring a team can use this software.
It has built-in AI-powered chatbots and voice assistants. The white label mobile apps for clients are something to appreciate.
Key Differences at a Quick Glance
| Main Purpose | Sell third-party services | Build your own marketing tools |
|---|---|---|
| Control Level | Depends on other companies | You own everything |
| Best For | Client management | Marketing automation |
| Pricing Style | Pay per client/tool | One flat monthly fee |
| Setup Time | Quick start | Takes some learning |
Feature Face-Off: Vendasta Vs Gohighlevel
Interactive Data Storytelling Widgets
Gohighlevel offers highly customizable and interactive dashboard widgets that let users create tailored data visualizations and reports directly within the system.
Users can drag, move, and resize widgets displaying key metrics such as opportunity stages, pipeline value, conversion rates, lead sources, and appointment data.
Widgets support various chart types, including numeric counters, pie charts, bar graphs, and line charts with filtering and conditions to segment data precisely.
Vendasta has very few widgets comparatively.
The Acquisition widget allows partners to create customizable lead capture widgets that are for specific campaigns and markets.
This widget setup involves configuring campaign details, designing the visual interface, and embedding the widget, making it a semi-interactive tool for automated lead acquisition integrated tightly with Vendasta’s sales and marketing automation ecosystem.
Code Snippet Live-Run with Results Visualization:
GHL supports embedding and running custom code snippets within workflows and website pages that lets users extend platform functionality beyond tools.
Through its Custom Code action, users can write, test, and debug JavaScript code that runs as part of automation workflows, processing input data, making API calls, and outputting results that influence subsequent automation steps.
The platform’s code editor supports asynchronous HTTP requests, console logging for debugging, and allows users to return complex data structures.
Vendasta currently does not natively support embedding or live execution of custom code snippets with direct result visualization within its platform.
Instead, Vendasta’s strength lies in its extensive third-party marketplace offering integrations with specialized marketing, sales, and analytics tools that agencies can resell.
This means agencies seeking custom live-run code features typically need to rely on external developer resources or partner tools.
Marketing Automation
GHL is way better in marketing than Vendasta. It has tools for email, SMS, voice broadcasts, and multi-channel campaigns, with an easy builder for marketing funnels and websites.
Triggers can be set for personalized email sequences, SMS marketing, Facebook Messenger, and Instagram DMs. From appointment scheduling to payment processing, everything is automated.
Vendasta is currently focused on enabling agencies to resell a wide array of third-party digital marketing tools. It supports basic workflows around reputation management, lead tracking, and sales pipeline tasks.
More advanced marketing automations like multi-channel campaigns (email, SMS, social) and funnel building typically rely on integrations with third-party apps available in its extensive marketplace of 250+ tools.
Website and Landing Page Creation
GHL gives a powerful, no-code website and landing page builder that is designed for agencies, entrepreneurs, and marketers to create mobile-optimized websites and high-converting landing pages.
You can arrange text, images, forms, videos, and buttons with previews by using customizable templates . It integrates landing pages and websites with forms, booking calendars.
Vendasta is not suitable for creating websites or landing pages. You have to integrate it with other tools to get it done.
Reporting and Analytics
Both platforms offer good reporting, but they focus on different things:
- Vendasta shows you how your resold services are performing.
- GoHighLevel tracks your marketing campaigns and sales results.
Pricing: Vendasta vs GoHighlevel: What You’ll Actually Pay
Vendasta Pricing
- Essential Plan: $79/month (basic features)
- Professional Plan: $399/month (more tools and clients)
- Premium Plan: $799+/month (everything included)
GoHighLevel Pricing
- Starter Plan: $97/month (basic CRM and automation)
- Freelancer Plan: $297/month (unlimited clients)
- Agency Pro Plan: $497/month (white-label mobile app included)
Which Offers Better Value?
If you’re just starting out, Vendasta might seem cheaper. But as your agency grows, those extra fees add up quickly.
GoHighLevel costs more upfront but saves money in the long run. You won’t pay extra for more clients or team members, making it easier to predict your monthly expenses.
User Experience: How Easy Are They to Use?
Learning Curve
Vendasta is easier to start with because most services are ready to use. You don’t need to set up complicated systems.
GoHighLevel takes more time to learn, but it’s worth it. Once you understand the system, you can create amazing automated campaigns that work while you sleep.
Mobile Apps
Both platforms offer mobile apps, but GoHighLevel’s white-label app is more customizable. Your clients can download an app with your company’s branding.
Customer Support
Vendasta provides account managers and marketplace support to help you succeed.
GoHighLevel has active online communities where agency owners help each other. They also offer detailed training materials and video tutorials.
Centripe: Competitive Advantage Over GoHighLevel & Vendasta
Centripe offers an AI-driven growth engine for $99 to $299 a month. It combines sales, marketing, and customer success into one platform.
Centripe provides enterprise-grade CRM features. In contrast, GoHighLevel focuses on agencies and has fewer options for enterprises. It includes advanced AI automation and detailed reporting.
Centripe beats Vendasta by offering clear pricing and modern AI features. Plus, it provides an easy-to-use experience, unlike Vendasta’s complex, per-client pricing.
Features
AI-Powered Automation: AI agents work around the clock. They capture leads, nurture them, and close deals. They do this through smart conversations that use predictive insights.
Unified Platform: One dashboard for everything you need—CRM, marketing tools, a website builder, funnels, surveys, and reputation management.
White-Label SaaS: Launch your branded CRM in just 48 hours. Enjoy unlimited client accounts. Keep all your profits for steady, scalable revenue.
Advanced AI Tools:
- Voice AI that detects sentiment
- AI Copilot for content creation
- Workflow automation
- Team synchronisation
Complete Control: Full branding, SSL hosting, role-based permissions, and 24/7 support.
Who Should Choose Which Platform?
Choose Centripe If You:
- Want an AI-powered, all-in-one platform with transparent pricing.
- Prefer full white-label control with 100% profit retention.
- Need advanced AI features and smart automation.
- Desire a scalable, easy-to-launch SaaS solution.
Choose Vendasta If You:
- Want to start selling services quickly.
- Prefer managing clients over creating campaigns.
- Don’t mind paying extra as you grow.
- Like having a ready-made tools marketplace.
Choose GoHighLevel If You:
- Want full control over marketing tools.
- Love automation and technology.
- Plan significant agency growth.
- Want to build a branded platform.
Key Takeaways:
Vendasta is clearly for small businesses. Those who are lacking in capital funds and want to expand their businesses. But still, it has very low features.
GoHighlevel and Centripe are offering a white label CRM solution. So, it’s for every type of business with a more scalable option.
The biggest advantage of Centripe is that it offers locked-in pricing. So you never have to worry about the pricing factor.
It all comes down to compatibility. Features should align with your business requirements, rather than just doing what others are doing.
