Has GoHighLevel lost its edge?
GoHighLevel used to be a top choice for marketing automation. It helped many agencies build their client base.
The platform has marketing automation, website building, and social media management tools.
But things are changing now. Many users are looking for other options. They want better tools because of growing problems. These problems include complexity, hidden pricing, and scalability issues.
Marketing agencies used to love this platform. Now they are looking at other tools. They want better value.
They want simpler operations. They want clearer pricing. Many agencies are actively searching for reliable GoHighLevel alternatives.
Recent user feedback shows worrying trends. Users find unexpected charges for basic features. The user interface is outdated. There are limits that show up as businesses grow.
Why Agencies Are Looking for GoHighLevel Alternatives?
Many agencies are making the switch. Let’s understand why before we look at the best alternatives. As businesses grow, they need better features in some areas. The main concerns include:
Pricing Problems
Many users find extra charges. These charges are for features they thought were included in their base plan.
What starts as an affordable solution can quickly become expensive. This happens when you add necessary extras. This pricing transparency issue is why many seek GoHighLevel competitors.
Note: Many users find their actual monthly cost is much higher due to extra charges for emails (around $10 sporadic charges for email sending), add-ons, and integrations.
Growth Challenges
GoHighLevel’s limits become clearer as agencies grow. The platform struggles with complex workflows. It has trouble with large client loads.
Sometimes you need precise tools instead of a multi-tool approach. This scalability issue drives agencies toward software like GoHighLevel that can handle growth better.
User Interface Problems
Multiple reviews mention problems with the interface. The platform has a clunky interface. It has a steep learning curve.
New team members struggle to become productive quickly. These UX challenges push users toward more intuitive platforms like Centripe.
Limited Customization
GoHighLevel offers some customization options. But many agencies find them not enough. They can’t create truly branded client experiences.
This limitation leads agencies to search for alternatives to GoHighLevel with superior customization capabilities.
Support and Reliability Issues
There are growing concerns about response times. Technical issues take too long to fix. The platform has occasional problems.
This has pushed agencies to explore more reliable GoHighLevel alternatives.
Feature Distribution Issues
GoHighLevel’s tools are spread across the platform. They are in Contacts, Opportunities, Conversations, and the LC Phone System.
This makes workflow management broken up. It’s inefficient for growing agencies.
Top 7 Best GoHighLevel Alternatives for 2025
1. Centripe – The Ultimate GoHighLevel Replacement for Agencies
In 2024, 65% of businesses report using a CRM system with generative AI, and those businesses are 83% more likely to exceed their sales goals than those that don’t.
As I talked with the CEO of Centripe, his words were, ‘Centripe is all about easing down business processes by using high-tech tools like AI.’
With this one they have re-defined the typical features. User interface is marvellous, when it comes to adaptability.
Best Option for Complete Agency Automation & Advanced White Label Operations
Centripe stands out among all GoHighLevel alternatives. It’s the clear winner for marketing agencies.
Centripe is an all-in-one AI-powered growth engine that unites sales, marketing, and customer service.
It’s built after analysing the pain points of users. It has more features than any other platform. And the unique features based on AI are made to solve the problems easily.
Note: The most common AI uses are customer service (56%), cybersecurity/fraud prevention (51%), and digital assistants (47%).
Why Centripe Leads the Pack Among GoHighLevel Competitors:
Agency-First Design:
Every feature in Centripe helps marketing agencies. It addresses specific pain points they face daily.
From client onboarding to campaign management, the platform makes workflows easier. Other GoHighLevel alternatives often overlook these workflows.
The system understands how agencies work with clients. It knows agencies need to manage multiple campaigns at once. Every button and feature is placed where agency teams expect to find it.
And it offers simple and easy steps to earn:
Better White-Label Features:
Many competitors offer basic white-labeling. But Centripe provides complete brand customization.
Agencies can create fully branded client portals. They get custom domains. They get personalized user experiences. These truly represent their brand identity.
Your clients will never know you’re using a third-party tool. Everything looks like it came from your agency. This helps build stronger client relationships and trust.
Smart Communication Engine:
This AI-powered feature sets Centripe apart from other tools. The system looks at all client communications.
This includes calls, emails, and chats. It finds valuable insights about client feelings. It tracks staff performance.
It finds conversion opportunities. This intelligence helps agencies improve their closing rates by up to 30%.
The AI reads between the lines in conversations. It spots when clients are getting frustrated or excited. This helps your team know exactly when to follow up or change their approach.
Advanced Workflow Automation:
Many tools have basic automation. Centripe offers smart workflow automation. It adapts to your agency’s specific processes.
You can set up complex trigger sequences. You can use conditional logic. You can create multi-step campaigns. These run smoothly in the background.
The automation learns from your team’s actions. It suggests better workflows based on what works best. This means your processes get smarter over time without extra work from your team.
All-Channel Communication:
You can manage email, WhatsApp, SMS, and social media from one dashboard. This unified approach eliminates the need for multiple tools. No lead falls through the cracks.
Your team sees every conversation in one place. They know if someone called, texted, or emailed. This prevents duplicate messages and confused clients.
Real-Time Analytics and Reports:
Centripe’s analytics go beyond basic metrics. The platform gives actionable insights. It has customizable dashboards.
It has automated reports. It has predictive analytics. These help agencies make data-driven decisions quickly.
The reports show what’s working and what’s not. They predict which leads are most likely to close. This helps your team focus their time on the best opportunities.
The platform has built-in project management tools. It has real-time collaboration features. It has role-based access controls. Your entire team stays aligned and productive.
Team members can share notes instantly. Managers can see what everyone is working on. New team members can be trained faster with built-in tutorials.
Key Numbers That Prove Centripe’s Success:
- 30% faster lead conversions
- 25% higher client retention
- 40% less manual work
- 50% improved team productivity
- 99.9% uptime reliability
- Over 30 data points captured per lead
- Advanced qualification scoring in minutes, not hours
Pricing Benefits:
Essentials: $99/month
Unlimited: $299/month
GoHighLevel has hidden fee structures. Centripe offers clear pricing. All essential features are included. There are no surprise charges.
Client Success Stories:
Agencies using Centripe report big improvements. They see better efficiency and client satisfaction.
One mid-sized agency increased its monthly recurring revenue by 45%. This happened within six months of switching to Centripe.
Another agency reduced its lead qualification time by 75%. They used Centripe’s automated intelligence features.
2. ClickFunnels – Sales Workflow Optimization CRM Option
Best Option for High-Converting Sales Funnel Creation and E-commerce Integration
ClickFunnels stands out for businesses focused on sales funnel optimization. It’s great for digital product sales.
It has specialized funnel-building features. These include one-click upsells and dynamic content flows. It’s very effective for digital entrepreneurs.
Key Strengths:
Advanced Funnel Customization:
With this tool, you can create customized funnels for sales, product launches, and even webinars. Use dynamic content and conditional flows.
With drag and drop, you can build the funnels in a simple way. The system guides you through each step of funnel creation. You can test different versions of your funnels easily.
The platform shows which version converts better. This helps you make more money from the same amount of traffic.
High-Converting Templates:
Large library of professionally designed templates. These are made specifically for digital products. The templates are tested and proven to work well.
This one is designed by experts who have expertise in sales psychology. Customize colors, text and images that match the tone of your brand.
Each template comes with examples of successful campaigns. This gives you ideas for your own marketing. The templates save hours of design work.
Built-in Payment Processing:
Easy order management. One-click upsells, downsells, and order bumps. Customers can buy with just one click after their first purchase.
This increases your average order value significantly. The system handles all the technical payment details.
You can offer special deals at checkout automatically. The system tracks which offers work best. This helps you maximize revenue from each customer.
Complete A/B Testing:
Advanced split-testing features to optimize conversion rates. You can test headlines, images, and entire page layouts.
The system automatically shows the best version to new visitors. This improves your results without extra work.
The testing runs automatically in the background. You get clear reports showing which version performs better. This takes the guesswork out of optimization.
Strong Community:
Great educational resources and an active user community. You get access to training videos and webinars.
Other users share their successful funnel strategies. The company regularly hosts events with marketing experts.
The community helps solve problems quickly. Experienced users often share templates and tips. This speeds up your learning curve significantly.
Pricing:
$97/month for the Startup plan
$297/month for the Pro plan
Best For:
Digital entrepreneurs, coaches, and agencies that focus on funnel creation.
Limitations:
Lacks advanced CRM features that full-service agencies need. Limited automation compared to other GoHighLevel alternatives.
Design options are less extensive than some competitors. Doesn’t offer nested rows or grid-building features.
3. ActiveCampaign – Advanced Email Marketing Automation Option
Best Option for Smart Email Marketing and Customer Journey Mapping
ActiveCampaign is a leading option for email marketing automation. It has advanced segmentation features. It’s a top choice for agencies focusing on email marketing.
Standout Features:
Best Email Deliverability:
Industry-leading 94.2% average deliverability rate. Higher-tier plans get dedicated IP addresses.
Your emails actually reach people’s inboxes instead of spam folders. This means more people see your messages and take action.
The platform works hard to maintain good relationships with email providers.
Dedicated IP addresses give you more control over your reputation. Your sending reputation isn’t affected by other users.
This is especially important for agencies sending large volumes of email.
Advanced Behavior Tracking:
Machine learning-powered lead scoring. Customer behavior analysis. The system watches how people interact with your emails and website.
It gives higher scores to people who are more likely to buy. This helps your sales team focus on the hottest leads.
You can see exactly which pages people visit and emails they open.
Dynamic Content Personalization:
Customize everything from subject lines to email content. Based on individual preferences and actions.
Each person gets emails tailored just for them. The system automatically changes content based on their interests. This makes your emails feel more personal and relevant.
You can show different products to different customer segments. The content changes based on past purchases or website behavior. This increases engagement and sales significantly.
Easy Automation Workflows:
Over 900 pre-built templates. Predictive sending algorithms and goal tracking. The templates cover common business scenarios like welcome sequences and abandoned cart emails.
You can customize them for your specific needs. This saves hours of setup time.
The system learns the best times to send emails to each person. It automatically optimizes send times for better open rates. Goal tracking shows exactly how your campaigns perform.
Over 950+ integrations with popular business tools and platforms.
This creates a seamless flow of information between systems. Your data stays synchronized automatically.
Shopify, WordPress, etc. are popular integrations.
Why It Beats GoHighLevel:
ActiveCampaign’s email deliverability is unmatched. GoHighLevel doesn’t reveal their rates.
The platform offers smart automation features. These go far beyond GoHighLevel’s smaller selection of pre-built automations. Advanced performance tracking ensures emails reach inboxes, not spam folders.
Pricing:
Starts at $15/month (Starter) $49/month (Plus) $79/month (Pro) $145/month (Enterprise)
Best For:
High-volume B2C and e-commerce firms. Small to medium-sized businesses that prioritise email marketing and automation.
Things to Consider:
Great for email marketing. But it lacks many complete agency management features found in solutions like Centripe.
4. Systeme.io – Cheaper Options to GoHighLevel
Best Option for Budget-Conscious Startups and Solo Workers
For agencies and entrepreneurs looking for cheaper options, Systeme.io provides excellent value. It has a free-forever plan. It has affordable upgrade options.
Value Benefits:
A platform with funnels, email marketing, and automation. You don’t need to buy multiple tools from different companies.
Everything works together smoothly in one system. This eliminates integration headaches and extra costs.
The platform handles websites, email campaigns, and online courses. You can manage your entire online business from one dashboard. This simplifies operations significantly for small teams.
User-Friendly Interface:
This one is perfect for beginners. The learning curve is much smoother and easier compared to other platforms.
New users can be productive within hours instead of weeks. The interface uses simple language instead of technical jargon.
There are video tutorials to guide you through each feature. Customer support is responsive unlike GoHighlevel.
Affordable Paid Plans:
Affordable paid plans that are cost-effective as you grow. Even the paid plans cost less than most competitors.
You get more features without breaking your budget. The pricing scales reasonably as your business grows.
There are no surprise fees or charges for basic features. Everything is transparent and predictable for budgeting. You can upgrade or downgrade plans as needed.
No Transaction Fees:
No transaction fees on any plan. You keep all the money from your sales. Many platforms take a percentage of each transaction. This can add up to significant savings over time.
The savings become more important as your sales volume grows. You can reinvest that money into growing your business.
This gives you a competitive advantage over agencies using more expensive tools.
Best For:
New agencies, solo workers, and small businesses. So, those who want basic automation, this software is suitable for them.
Limitations:
It has less advanced features. The level of customization isn’t as much as what the market agencies typically require.
5. CRMOne – Precise Lead Attribution and Call Tracking Option
Best Option for Global Multi-Channel Customer Relationship Management
CRMOne stands out with great multi-channel communication features. It has global reach features. It’s particularly strong for agencies serving international clients.
Core Strengths:
Complete Multi-Channel Support:
Manage email, SMS, WhatsApp, and social media all in one place. Your team sees every conversation, regardless of where it happens.
Customers can reach you through their preferred channel. Nothing gets missed or forgotten in different systems.
The unified inbox makes customer service much more efficient. You can respond faster because everything is centralized. Customers appreciate the consistent experience across all channels.
Complex workflows run automatically without manual supervision. This saves time and reduces human errors.
You can create sophisticated rules based on customer actions. The system makes decisions and takes actions automatically. This keeps leads moving through your sales process consistently.
Global Multi-Language Support:
Perfect for agencies managing international clients across different regions. The platform supports dozens of languages natively.
Your international clients can use the system in their preferred language. This creates a better experience for global businesses.
Time zone management is built into the system. Automated messages are sent at appropriate local times. This improves response rates for international campaigns.
Easy Interface Design:
High user satisfaction ratings. Streamlined navigation and clean design. With an intuitive interface and easy to use features, there is no need of extensive training.
Important features are easy to find and use. The system doesn’t overwhelm users with unnecessary complexity. This leads to higher adoption rates among team members.
Complete reporting with real-time insights and performance tracking. Now you are equipped with detailed insights into customer interactions to take data-based decisions.
Automated reports can be scheduled and shared with stakeholders. This keeps everyone informed without manual effort.
Strong Integration System:
Integration with the majority of popular apps such as Shopify, Instagram, Facebook, WhatsApp.etc. without any technical complications.
Data flows automatically between connected systems. This eliminates manual data entry and synchronization issues.
The integrations are reliable and well-maintained. Updates and new connections are added regularly. This ensures your tools keep working together smoothly.
Pricing Benefits:
Launch – $18/month Grow – $32/month Scale – $56/month
Global Focus:
Multi-region compliance features and localization options. Ideal for agencies with diverse, international client bases.
Best For:
Agencies managing clients across multiple channels and geographic regions. Businesses that focus on smooth multi-channel customer experiences. Need strong global support features
Key Difference:
GoHighLevel has a fragmented approach. CRMOne puts all customer interactions into a single, unified stream. This makes communication management more efficient
6. Kartra – Community and Course Platform Option
Best Option for Digital Product Sales and Complete Campaign Management
Kartra has been making some amazing changes to its features. It’s not bound to a particular one-use; in fact it’s a multi-purpose software for agencies. Even better for business, selling digital products, courses, and memberships.
Unique Features:
Membership Site and Course Creation:
Membership site and course creation tools included. You can build complete online courses without additional software.
The platform handles video hosting, progress tracking, and student management. Course creation tools are professional and easy to use.
Students get a branded learning experience that matches your business. You can create different membership levels with different access rights. The system handles payments and access automatically.
Advanced Behavioral Analytics:
Advanced behavioral analytics with heatmap tracking. See exactly how visitors interact with your pages and courses.
Heatmaps show where people click and how far they scroll. This data helps optimize your content and layout.
You can track student progress through courses automatically. Identify where students get stuck or lose interest. Use this information to improve your training materials.
“Done-for-you” campaign templates. Pre-built marketing campaigns are ready to customize and launch.
These templates are based on successful campaigns from other businesses. This saves weeks of campaign planning and creation.
From email sequences, landing pages to sales funnels, everything is included in the templates.
They are designed for maximum impact. You can even customize them to match your brand tone and then offer it to customers.
Full Affiliate Management System:
Full affiliate management system. Recruit and manage affiliates who promote your products. The system tracks commissions and payments automatically. Affiliates get their own dashboard to track performance.
This can significantly expand your marketing reach without additional ad spend.
Good affiliates become long-term partners for business growth. The system handles all the technical details automatically.
Integrated Helpdesk and Customer Support:
Integrated helpdesk and customer support tools. Provide customer support directly within the platform. Track support tickets and customer satisfaction.
Your team can respond to questions without switching systems.
Knowledge base tools help create self-service support options. This reduces the number of support tickets you receive. Customers can find answers quickly without waiting for responses.
Best For:
Agencies specializing in educational content, course creation, or membership sites. Businesses that need integrated e-learning capabilities.
Things to Consider:
More expensive than some other options. But the complete feature set can justify the cost for the right use cases.
Pricing:
Essentials – $59/month Growth – $229/month
7. Builderall – Social Media Management Tool Option
Best Option for Complete Digital Marketing Suite with Budget-Friendly Pricing
Builderall rounds out our list of options. It offers an extensive suite of digital marketing tools at competitive pricing.
Easy-to-Use Business Tools
Build Websites Fast
Make websites and sales pages without knowing how to code. Pick from lots of ready-made designs that look professional.
Just drag things where you want them – it’s that simple. Your website will look good on phones and computers. Built-in tools help people find your site on Google. You can sell things online right away.
Send Smart Emails
Send emails to your customers and set them up to go out automatically. This works just as well as other email programs you might pay for separately.
Set up email chains that teach your customers about your business over time. Send different messages to different types of customers. Test which emails work better and use the winners. See which emails people actually read and click on.
Handle Social Media Easily
From one place, you can post on Facebook, Instagram, and other integrated apps. Schedule your posts ahead of time so that you don’t have to invest your time every day for the same purpose.
See a calendar view of all your planned posts. Find out which posts your followers like most. Your posts go out even when you’re not working. Keep track of what people are saying about your business online.
Everything works together to save you time and get better results.
E-Learning Platform: E-learning platform with tools for creating courses. Create and sell online courses directly through the platform. Video hosting and streaming are included at no extra cost. Student progress tracking helps monitor engagement.
Quiz and assessment tools test students knowledge. Certificates can be awarded automatically upon course completion. Integration with payment systems handles course sales smoothly.
Chatbot Development: Chatbot development and automation. Build chatbots for websites and social media without programming skills. Automated responses handle common customer questions. This improves customer service while reducing workload.
Chatbots can qualify leads and schedule appointments automatically. Integration with CRM systems ensures no leads are lost. Analytics show chatbot performance and common questions.
Mobile App Creation: Tools for creating mobile apps. Create mobile apps for your business without hiring developers. Apps can include your content, products, and services. Push notifications help maintain customer engagement.
Apps work on both iPhone and Android devices. Publishing assistance helps get your app into app stores. This expands your business reach significantly.
Value Benefits:
One of the most feature-rich, cheaper options. Offers extensive functionality at accessible price points.
Pricing:
Advanced plan – $97/month Premium plan – $247/month
Best For:
Agencies that need many marketing tools. Those who prefer to have everything under one roof. Better than integrating multiple specialized solutions.
Quick Comparison: Top 7 GoHighLevel Alternatives
| Rank | Platform | Best For | Key Strengths |
|---|---|---|---|
| 1 | Centripe | Agency automation & white-labeling | • Advanced AI conversation insights • Complete white-label branding |
| 2 | ClickFunnels | Sales funnel optimization | • Drag-drop funnel builder • High-conversion templates library |
| 3 | ActiveCampaign | Email marketing automation | • 94.2% email deliverability rate • 950+ third-party integrations |
| 4 | Systeme.io | Budget-conscious startups | • Free forever plan • All-in-one affordable solution |
| 5 | CrmOne | Multi-channel communication | • Global multi-language support • Advanced workflow automation |
| 6 | Kartra | Digital product sales | • Built-in membership sites • Complete affiliate management |
| 7 | Builderall | Complete marketing suite | • Extensive tool variety • Budget-friendly pricing tiers |
Making the Right Choice: GoHighLevel Replacement for Agencies
First, be sure, if you want CRM like Gohighlevel or better than it?
Selecting the ideal depends on your specific needs.
Agency Size and Complexity: Larger agencies with complex workflows gain the most from complete solutions like Centripe. Smaller operations might find success with simpler, more affordable options.
Service Offerings: Agencies focusing heavily on email marketing might prioritize ActiveCampaign. Those creating digital products might prefer Kartra among the available options.
Budget Considerations: Cheaper options like Systeme.io can provide initial value. But consider the total cost of ownership. This includes potential integrations and upgrades when evaluating tools.
Growth Plans: Choose a platform that can grow with your agency. Solutions with strong automation and scalability features will serve you better long-term than basic platforms.
Client Requirements: For extensive white-labeling and client portal features, consider platforms like Centripe. These excel in these areas.
International Operations: If you serve global clients, prioritize GoHighLevel alternatives with multi-language support and international compliance features like CRMOne.
Conclusion: The Future of Agency Management
You’re here because GoHighLevel isn’t working for you anymore. It might be too costly, it could be holding back your growth, or you might just need something better.
Based on what we’ve seen, Centripe is the top choice for a full marketing agency.
It’s made just for agencies like yours. It has effective automation that works well and offers great white-label options. It solves the main issues that led you to search for other options.
Here’s what really matters: pick something that fits how you work right now, but also gives you room to grow. Your CRM shouldn’t hold you back – it should help you get ahead of your competition.
Most of these platforms let you test them out for free. Don’t just take our word for it, actually try them out. Upload some of your client data, run through your daily tasks, and see how it feels.
The right platform can completely change how your agency operates. Better client relationships, simpler workflows, and more time to focus on growing your business instead of dealing with your tools.
Take that free trial. See what works!
