As a small business owner, you want more features at a low price. This way, you can manage your budget better. This is very important when it comes to dividing your capital in business.
That’s where the GoHighLevel pricing lacks behind by margins. Even though the plans start at $97 per month, the hidden charges are way too much.
They reach up to $497/ month. But are you going to get all the features required for business?
Let’s find out:
GoHighLevel Pricing Plans: What You Actually Get
GoHighLevel has three main pricing tiers:
- Starter: $97/month
- Unlimited: $297/month
- SaaS Pro: $497/month
Starter Plan – $97/Month
It seems reasonable at first, but there are important limitations.
What’s Included:
- 1 user account only
- Up to 3 sub-accounts (client workspaces)
- Basic API access
- Core CRM and pipeline features
- Email and SMS marketing tools
- Website and funnel builder
- Workflow automation
- Calendar and booking system
The Reality Check:
Just started with GHL? Well, this plan gives you enough to get going. But, as soon as you start to scale up, that’s where it ceases your operations. It starts to feel limited. One of the biggest limitations is that you can’t add team members and are restricted to just 3 client accounts.
For solo freelancers handling a few clients, this might work initially. But for growing agencies, you’ll quickly outgrow these constraints.
Unlimited Plan – $297/Month
This is the most popular plan and the one most people switch to after outgrowing the Starter plan.
What You Get:
- Unlimited users and sub-accounts
- Everything from the Starter plan
- Priority support
- Rebilling options (no markup)
- Better custom branding options
The Sweet Spot:
This Gohighlevel pricing plan is suitable for agencies managing multiple clients. It removes major issues.
No more worrying about user limits or running out of client slots.
But, you won’t get advanced API access and the white label mobile app cost extra. This is the hidden charge I was talking about.
SaaS Pro Plan – $497/Month
The premium tier is for agencies that want to resell GoHighLevel under their own brand:
Premium Features:
- Everything from Unlimited plan
- Advanced API access
- SaaS mode for white-label reselling
- Full custom branding
- AI conversation tools
- HIPAA compliance (additional cost)
Worth It?
This plan is not for everyone. But if you’re planning to resell GoHighLevel as your own platform, or want deep tech control via API, this is the one.
The Hidden Costs That Add Up Fast
Here’s where GoHighLevel pricing gets tricky. What you see in the plan isn’t always the final price.
GoHighLevel gives you the core tools in each plan, but a bunch of extras come with their own price tags.
Communication Costs
Phone System (LC-Phone):
- Local number: $1.15/month
- SMS: $0.0079 per segment
- Outbound calls: $0.014/minute
- Inbound calls: $0.0085/minute
If you’re actively calling and texting clients, these costs accumulate quickly. A busy agency could easily spend $50-$200+ monthly on communication alone.
Email Marketing Fees
LC-Email Charges:
- $0.675 per 1,000 emails sent
- Email verification: $2.50 per 1,000
- Dedicated IP: $59/month (optional)
These services compete with email options like Mailgun, but they’re not included in your base subscription.
AI Features (Paid Separately)
Content AI:
First 500 words free, then $0.09 per 1,000 words Workflow AI: First 100 runs free, then $0.015–$0.03 per run
Heavy AI usage can add $20-$100+ to your monthly bill.
White-Label Mobile App
- Setup fee: $1,491/quarter
- Monthly cost: $497
This significant expense isn’t included even in the SaaS Pro plan.
Other Add-Ons
- Priority Support: $300/month
- HIPAA Compliance: $297/month
- WordPress Hosting: $10/month per site or $350/month unlimited
- Review AI: $0.08 per review reply after the first 3 free
Is GoHighLevel Pricing Worth It? The Honest Analysis
The Good: Where GoHighLevel Excels
1. Value for money
At some point in business, we’ve all made the mistake of not picking one tool that integrates better. Rather, switching from one to another just to get basic work done.
You’d need three or four different tools to do the same job, and that usually costs more than $297 per month.
GoHighLevel can save you money by replacing several subscriptions. It combines your CRM, email platform, funnel builder, and booking system into one.
2. Agency-Focused Features
The sub-account system and white-labeling capabilities are genuinely valuable for agencies. You can handle many clients easily and even sell the platform with your brand name.
3. Comprehensive Feature Set
From CRM to funnels to automation, GoHighLevel covers most business needs. The integration between features works smoothly, eliminating data silos.
4. Scalability
The Unlimited plan truly offers unlimited growth potential. No artificial limits on contacts, sub-accounts, or users.
The Not-So-Good: Where It Falls Short
1. Steep Learning Curve
HighLevel Can overwhelm users with features requiring extensive onboarding. Many users report spending weeks learning the platform before becoming productive.
2. Hidden Costs Add Up
Those “small” extra charges for SMS, calls, emails, and AI can quickly double your monthly bill. A $297 plan might realistically cost $400-$600 with normal usage.
3. Not Beginner-Friendly
It’s not made for beginners or people just trying to sell a small course or ebook. Solo entrepreneurs or simple businesses might find it overwhelming and overpriced.
4. Limited Support in Lower Tiers
Basic support can be slow, and priority support costs an additional $300/month.
How Does GoHighLevel Compare to Competitors?
HighLevel CRM pricing starts at $97 a month. You’ll face extra charges for advanced features. These include customizable email templates and advanced API access.
Vs. Centripe
- Essentials: $99/month. This plan offers unlimited contacts, users, and accounts, plus advanced AI features.
- $299/month: Includes everything from API access to unlimited sub-accounts and SaaS service.
- Winner: Centripe has many more features and better ones, plus it’s easy to use.
vs. ClickFunnels:
- ClickFunnels: $147-$297/month
- GoHighLevel: $97-$497/month
- Winner: GoHighLevel offers more features, but ClickFunnels is simpler
vs. HubSpot:
- HubSpot: Free to $1,200+/month
- GoHighLevel: $97-$497/month
- Winner: Depends on needs – HubSpot for enterprise, GoHighLevel for agencies
vs. Systeme.io:
- Systeme.io: Free to $97/month
- GoHighLevel: $97-$497/month
- Winner: Systeme.io for beginners, GoHighLevel for agencies
Who Should (And Shouldn’t) Pay for GoHighLevel?
Perfect For:
- Digital marketing agencies managing 5+ clients
- Businesses wanting to white-label and resell CRM services
- Companies currently paying for 3+ separate tools
- Teams needing comprehensive automation and client management
Not Worth It For:
- Solo entrepreneurs with simple needs
- Businesses on tight budgets under $200/month for software
- Companies wanting simple, single-purpose tools
- Beginners who need easy-to-use solutions
Making the Decision: Is GoHighLevel Worth Your Money?
The answer depends on your specific situation:
GoHighLevel IS worth it if:
- You’re managing multiple clients or sub-accounts
- You’re currently spending $300+ on separate CRM, email, and funnel tools
- You want to white-label and resell CRM services
- You have the time and resources for proper training
GoHighLevel ISN’T worth it if:
- You need just one or two specific features
- You’re a beginner or solopreneur with simple needs
- You can’t afford the hidden costs on top of base pricing
- You prefer simple, focused tools over feature-rich platforms
Smart Money Tips for GoHighLevel Users
1. Start with Annual Billing
Annual discount: 16.6% OFF on all plans. This saves $194-$994 annually depending on your plan.
2. Factor in Real Costs
Budget for additional expenses. A realistic monthly cost is often 30-50% higher than the base plan price.
3. Use the Free Trial Wisely
You do get a 30-day free trial to test everything. Use this time to test your actual workflows, not just explore features.
4. Consider Alternatives First
Tools like Centripe provide similar features for less money. They also offer lifetime pricing guarantees and easier interfaces.
The Bottom Line
GoHighLevel pricing reflects a powerful, comprehensive platform. For agencies with many clients needing automation, it provides great value and savings over using multiple tools.
Basic prices, hidden fees, and the learning curve can be hard for small businesses and beginners. The monthly cost often goes over $400-$500. This includes communication charges, AI usage, and necessary add-ons.
Before committing, honestly assess your needs, budget, and technical comfort level. Sometimes a simpler, more affordable solution delivers better results with less complexity.
