97% of sales teams in North America report that CRM systems are important or very important for closing deals.
The capability of any software is directly dependent on its features. But we sometimes mis-understand it by saying , ‘The more features, the better the software is.’
DEBATABLE! I have seen so many businesses that adopted the CRM software that had many features, but it took them weeks to learn.
The utility factor is very important. The features should be aligned with your business, rather than just keeping your team in the learning curve.
Features should be tech and AI-based; they should first align with your business type, and only then can they serve the customers best.
Let’s talk about GoHighlevel Features. As a white label CRM, it has kept the momentum going with the latest updates. From managing leads, social media to pipelines, it excels in these. But when it comes to AI adoption, it lags behind by high margins.
Core Business GoHighlevel Features
White-Label SaaS and Reselling
This is where it shines. Agencies have the ability to white label GoHighLevel and create a SaaS business.
From customizing logos, login pages, and app branding to presenting the software as your own, it has redefined white labelling.
It even allows you to set your own pricing plans for clients with customized feature offers. You can sell core services like phone, email, AI tools, and third-party integrations such as WhatsApp and Yext.
Customer Relationship Management (CRM)
Among Features of GoHighLevel, CRM helps manage the leads and convert them into sales. Though it’s not niche for this software, it does the basics quite well.
You can add unlimited contacts to your system, and smart lists will automatically group contacts based on what they do.
All the conversations from calls, texts, WhatsApp, email, and social media show up in one place. When someone calls and you miss it, the system automatically sends them a text message.
GoHighLevel has a built-in phone system so you can make and receive calls right in the platform. You can track and record all your calls.
Calendars and Booking
Scheduling is very important because sooner or later, the clients want to meet with you. The system will automatically book an appointment, send details to team members, and even send reminders.
It even has options to class booking for group sessions and service menus that sync multiple services.
Pipelines and Opportunity Management
With the pipeline GoHighlevel features, you can easily track leads and sales. It nurtures the leads too. Feeding them content based on demographics, answering their queries, the AI somewhat assists in it.
Each pipeline can be customized to match your level of business. There are triggers set for specific actions and helps speed up the conversions.
Selling and Payments
This makes it easier to handle transactions and bill your clients. It works with Stripe, PayPal, Authorize.net, and NMI for online payments. Send payment requests through text messages, so customers can pay easily from their phones.
It lets you create and send invoices within the system. Generate professional proposals and estimates to make the process smoother.
The system manages recurring payments, subscription plans, and promotional coupon codes. You can even list and sell physical products using the built-in e-commerce features.
GoHighlevel API integration
It lets you connect your CRM with external apps, automate workflows, and sync data seamlessly. It enables developers and agencies to extend functionality, customize processes, and build tailored solutions.
Marketing & Content Features
Marketing
Marketing tools are essential for agencies. GHL enables you to send individual emails or build automated email sequences, all without additional apps. It also offers voicemail drops. The AI-driven workflow predicts intent and suggests the best campaign paths.
You can build forms and surveys within funnel steps. GHL lets you chat on various platforms like Facebook Messenger and Google My Business messaging. This ensures smooth interactions with clients.
You can customise dashboard widgets to use custom fields. They also allow advanced filtering for niche marketing segmentation and targeted campaigns.
Payment links designed with your brand make it easy for clients to transact. They also keep your marketing campaigns on point.
Site and Page Building
What’s with the site and page building? GHL offers tools for that too. What about the team to create it? No need of coding skills to use the tools.
Build as many websites or funnels as you need with no restrictions. There’s also a blog builder to create and schedule blog posts for SEO and content marketing.
You can create customized forms and surveys to put on any page or funnel. The system helps you collect lead data or customer feedback easily.
You can use conditional fields like dropdowns and checkboxes. A chat widget can be added to your sites to collect visitor contact info and allow SMS or email follow-up.
Memberships and Courses
GoHighLevel lets you earn from your knowledge. It also helps you create communities with its course and membership features.
You can create and manage unlimited courses and membership sites to educate and engage customers.
The system supports different course types. You can choose short “Sprint” courses, long “Marathon” training programs, or custom courses made from scratch.
You can add videos, audio, documents, quizzes, and assessments to enhance learning. The system lets you choose one-time payments, subscriptions, or payment plans.
Reputation Management
You can create workflows to send review requests automatically. This can be done via email or SMS after events like purchases or appointments. The system can also automate responses to reviews to engage customers quickly.
A review score dashboard helps you track live review scores and trends on platforms such as Google and Facebook.
You can manage reviews from key platforms in one place. The system works with Yext to manage business listings. This ensures a consistent brand presence across multiple directories online.
Advanced GoHighlevel Features:
Automation and Workflow Management
The automation level of GHL is excellent. Be it for marketing, sales, or admin tasks.
With easy guidance, build workflows with the visual automation builder. Even include marketing elements.
GoHighlevel templates are highly customizable. It offers template for almost every type of business tha you can use quickly.
You can automate nearly everything. This includes lead nurturing sequences, appointment reminders, course enrollments, and replies to missed calls.
The system features an AI booking bot. It understands context and tone. This helps manage appointment bookings through conversation.
Analytics and Reporting
The system gathers performance data from Google Ads and Facebook Ads. This way, you can track campaign effectiveness in one spot.
You can run in-depth reports on conversions, sales, call stats, appointment bookings, and the overall performance of your agency.
Attribution and funnel reports show you customer journeys. They help you spot where you might lose potential customers.
AI-Powered Features
GoHighLevel uses AI to supercharge marketing and workflow automation. Content AI helps you quickly create quality website copy, blog posts, social media content, and more with AI support.
This speeds up content creation. Workflow AI lets you use AI to create custom actions inside automation workflows for smarter automations.
Conversation AI lets you create chatbots that handle customer interactions smartly and conversationally.
Why Centripe is Better Than GoHighLevel for Marketing Companies?
1. Much Easier to Use
- Centripe has a simple, clean design that’s easy to learn
- GoHighLevel is harder to figure out and takes more time to learn
- New workers can start using Centripe much faster
2. Smart AI Helper
- Centripe has a special AI feature called the Smart Communication Engine that:
- Reads all messages between the company and customers
- Tells the company how happy or upset customers are
- Finds the best times to make sales
- Can help companies sell 30% more than before
3. Better Customization
- Companies can make Centripe look exactly like their own brand
- Customers see the company’s colors, logos, and style everywhere
- GoHighLevel doesn’t let companies customize as much
4. All Messages in One Place
- Centripe puts all customer messages together:
- Emails
- Text messages
- Social media messages.
- This means no messages get lost, and customers don’t get the same message twice.
5. Fair Pricing
- Centripe tells you exactly what you’ll pay upfront
- No surprise fees or hidden costs
- GoHighLevel often charges extra money for sending lots of emails
Conclusion
GoHighlevel Features cover everything except the quality in each step of the business. Some users have switched to different software because they were not getting support, and the features were incompetent.
Centripe offers better transparency, locked-in pricing with full AI-sledged features for business and marketing agencies.
Compatibility plays a vital role in business. Any software you incorporate should be easily adopted by your team. The technical knowledge isn’t mandatory, but atleast you should be aware of how to use the tools.
