“Marketing without automation is like driving a car with your feet.” These words from marketing expert John Jantsch are more relevant than ever.
ActiveCampaign has created the complexity in its software itself. The features getting too hard to learn, users don’t know which tool to use and when to use it. Of course pricing being one the negative factor, especially for small businesses.
It does marketing well, but it shouldn’t affect your capital. What’s the use of ‘Selling’ if you are unable to bring in ‘Net Profit’.
Hence, the users are now searching for ActiveCampaign alternatives. Well, marketing teams should focus on creative rather than figuring out how the tech works?
In the United States, the marketing automation market has exceeded $4.62 billion. It has a projected CAGR of 12.5% and is expected to grow to $13.32 billion by 2030.
Let’s explore 8 high-tech ActiveCampaing alternatives:
1. Centripe
When you excel in AI and combine it with marketing, you are already half-way through. That’s what Centripe does!
It makes marketing look so easy. Aeri is AI. It knows customer pain points, examines demographics, and sends personalised emails that feel relevant.
Now, this increases the chance of conversion. The magic is, everything is done with automation. A blend of AI and creativity.
Why Businesses Choose Centripe Over ActiveCampaign?
Expensive Pricing:
ActiveCampaign’s costs explode as you grow, with key features locked behind premium plans.
Centripe offers transparent pricing with all AI automation and CRM features included from day one.
Email-Only Limits:
ActiveCampaign lacks built-in SMS and WhatsApp, forcing expensive third-party tools.
Centripe offers true omnichannel communication. You can use email, SMS, voice, and social media all in one platform.
Too Complicated:
ActiveCampaign’s steep learning curve frustrates users.
Centripe’s AI-powered interface makes complex automation simple, saving hours of setup time.
Weak CRM:
ActiveCampaign’s basic CRM doesn’t scale with growing teams.
Centripe delivers enterprise-grade CRM with AI-driven workflows and advanced pipeline management.
Poor Support:
ActiveCampaign limits support based on plan level.
Centripe guarantees 24/7 support with quick response times for all customers.
Centripe Features:
- Smart AI Automation: The platform learns from your customers. Then, it automatically creates perfect messages. No more guessing what works – Centripe knows.
- Centripe provides an all-in-one CRM solution. Marketing agencies can white-label it and resell it. Everything lives in one place, making your life simpler.
- Analytics: Advanced insights and performance analytics help you see what’s working instantly. Make smart choices with live data.
- White-Label Ready: Ideal for agencies that want to deliver CRM solutions in their own brand. Scale your business without building from scratch.
User Experience:
Its easy-to-use interface and strong automation features save you time on repetitive tasks. This lets you focus on being creative. Users love how easy it is to set up campaigns that actually work.
Pricing:
Essentials: $99/month
Unlimited: $299/month
2. Mailchimp
Mailchimp has created it’s customer base because of the uniqueness it offers. There are users who trust it because it has delivered results to them.
When compared to Activecampaign, mailchimp is much more popular, according to its market share. And the same features that both software offer, mailchimp’s are more compatible with every business.
When it comes to email marketing, Mailchimp has set new standards.
It offers free plan too and the design is compatible with beginners. Small businesses love starting here because it doesn’t cost anything upfront.
Best Features:
- Free Forever Plan: Send up to 10,000 emails monthly to 2,000 subscribers without paying a penny. Perfect for small businesses just starting out.
- Easy Email Builder: Create beautiful emails without any design skills. The drag-and-drop editor makes everyone look like a pro.
- Smart Insights: Detailed reports show exactly how your emails perform. See what your customers love most.
- E-commerce Tools: Online sellers can make more money with the store builder and product recommendations.
User Experience:
Mailchimp is known for being easy to use. New users can create their first campaign in minutes, not hours.
Pricing:
Premium : $350/month
3. HubSpot
HubSpot is like having a whole marketing team in one tool. It does everything from emails to sales tracking.
HubSpot provides comprehensive software for managing contacts and deals. It’s a true all-in-one platform.
Though, the small business can’t really afford it. Because of too much hidden costs. Well, you need to invest a lot capital wise in the software itself.
Yes, it has more outreach, more features comparatively to activecampaign, but when you want to scale up with different plan, you will be hit hard on the ‘money factor.’
Best Features:
- Free CRM Magic: Get unlimited contacts, users, and basic tools without spending money. Most companies charge hundreds for this.
- Call Recording: HubSpot has a special call feature. It lets users make and record calls right from the platform. Perfect for sales teams who need everything documented.
- Landing Page Builder: Create beautiful websites that convert visitors into customers. No coding skills needed.
- Academy Training: Free courses teach you marketing skills that actually work. Learn while you grow your business.
User Experience: Despite its excellent functionality, HubSpot is very easy to use. The interface feels natural, even for beginners.
Pricing:
Professional: $1781/month
Enterprise: $5,000/month
4. CRMOne
CRMOne proves you don’t need to break the bank for great features. This tool gives small businesses enterprise-level power.
CRMOne is free CRM software designed for small businesses and large teams. There are no user limits. It’s perfect for companies that want powerful features without the scary price tag.
Many small to mid-sized companies find it hard to manage customer relationships. They often face high costs for essential features. CRMOne solves this problem.
Best Features:
- Unlimited Users: Add your entire team without extra charges. Most CRMs charge per person, but not CRMOne.
- Complete Dashboard: See everything about your business in one place. Check conversations, deals, tasks, appointments, and ongoing campaigns. Everything important lives in one spot.
- Sales Team Control: CRMOne helps you have complete control over your sales team. Track performance and coach your team to win more deals.
- AI-First Approach: This AI-first approach offers a scalable platform to manage leads, automate tasks, and enhance customer communication. Smart automation that gets smarter over time.
User Experience: The platform focuses on simplicity without losing power. Users appreciate having everything they need without confusing extras.
Pricing:
Grow: $32/month
Scale: $56/month
5. GoHighLevel
GoHighLevel is built for agencies and consultants who manage multiple clients. It’s like having superpowers for client management.
As an activecampaign alternative, it does more than just marketing. This platform combines CRM, marketing automation, and client management tools.
Agencies love it because they can manage dozens of clients from one dashboard. It’s one of the most comprehensive activecampaign alternatives for service providers.
Best Features:
- White-Label Platform: Rebrand everything with your logo and colors. Clients think you built the entire platform just for them.
- Multi-Client Management: Handle unlimited clients from one account. Switch between client accounts in seconds, not minutes.
- Funnel Builder: Create high-converting sales funnels without hiring developers. Drag, drop, and watch the money flow in.
- SMS and Email Together: Send text messages and emails from the same platform. Reach customers wherever they pay attention most.
User Experience: The interface feels like mission control for your agency. Everything is organized and powerful, but it takes time to master all features.
Pricing:
Unlimited: $297/month
6. Drip
Drip lives and breathes e-commerce. If you sell products online, this tool speaks your language perfectly.
Drip is a powerful email marketing platform designed specifically for eCommerce brands. It helps online stores automate their email and SMS marketing with advanced features.
Drip stands out from traditional email marketing tools. It emphasises personalization and automation. This approach boosts customer retention and lifetime value.
Best Features:
- Smart Product Recommendations: Show customers exactly what they want to buy. The AI learns from purchase history and suggests perfect products.
- Abandoned Cart Recovery: Drip excels in this feature. It sends a customized message to customers with amazing offers. This helps recover the lost sales automatically.
- Customer Journey Mapping: See exactly how customers move through your store. Find the spots where people leave and fix them.
- Revenue Attribution: Know exactly which emails make you money. See dollar amounts tied to every campaign you send.
User Experience: Drip is easier to master than ActiveCampaign. It’s great for ecommerce automations. Online store owners love how everything connects to sales.
Pricing:
$169 to $369/ month as per requirments
7. Klaviyo
Klaviyo turns customer data into money-making machines. This platform is obsessed with helping you understand your customers.
Klaviyo is a marketing automation platform for ecommerce. It offers unique features like personalised product recommendations.
The core functionality is circled around the E-commerce business, which maybe a hindering factor for users.
It somewhere binds you to its tools and when you want to shift the momentum of business, with Klaviyo you can’t!
Best Features:
- Dynamic Product Blocks: Embed dynamic and personalized product recommendations in your emails. Show each customer products they actually want to buy.
- Split-Test Everything: Create multiple versions of email forms for split-testing purposes. Test signup forms, not just email content.
- Industry Benchmarks: Klaviyo lets you analyse the reports efficiently. So you can see how the open rates and sales are comparatively.
- Shopify Integration: Connect deeper than any other platform. Access customer data that others can’t even see.
User Experience: The platform feels powerful but requires patience to learn. Once you master it, the results speak for themselves.
Pricing:
$35/month but limited features
8. MailerLite
For Mailer Lite, marketing is the niche field. It makes the whole process simpler and effective.
It’s perfect for people who want results without complications.
MailerLite is an excellent email marketing service for those with little experience. The drag-and-drop editor and the software are really easy to use.
Despite being simple, you can actually do quite a lot with it. MailerLite’s deliverability is the best around according to bi-annual tests.
Best Features:
- Generous Free Plan: For each month you will get 1,000 subscribers and send up to 12,00 emails. This plan includes automations, landing pages, and reports. Most free plans are much more limited.
- Best Deliverability: Your emails actually reach inboxes instead of spam folders. This alone makes it worth considering.
- Beautiful Templates: Modern, professional designs that make your emails look expensive. No design skills required.
- Website Builder: Create complete websites, not just landing pages. Build your entire online presence in one place.
User Experience: The drag-and-drop editor and software are very easy to use. They might be the easiest available. New users feel confident from day one.
Pricing:
Enterprise plan: Custom pricing
Making the Smart Choice
For AI-powered automation, Centripe leads the pack. E-commerce businesses should consider Drip or Klaviyo.
Agencies will love GoHighLevel’s client management features. Budget-conscious teams should explore CRMOne or MailerLite.
Take advantage of free trials. Test the tools with your real data. The right platform will feel natural from the first login. Your marketing success begins with picking the right tool for your business.
