Implementing a CRM can increase sales by up to 29% and improve sales productivity by up to 34%.
But WAIT!
There is a cache to that statement. I was talking to one of my friends a month ago, and he was complaining about his CRM not working properly and being unable to generate leads.
When I analyze the system, it wasn’t the tool’s fault, it was his team’s fault.
See, the software wasn’t compatible with the kind of business he was in. So, I simply advised him to look for the tools that are compatible with his team and business.
The same scenario is between Gohighlevel vs Hubspot. HubSpot is for established organizations that want more integration and customer support. While Gohighlevel is particularly built for marketing agencies and small business owners.
Why the Confusion over Gohighlevel vs Hubspot?
Well, let’s say you have just started a business, and are focused on one thing at the moment, to acquire more lead. Your business competitors are using highly rich feature software. The question is would you implement the same?
If yes, can you afford the pricing structure at the start? But most importantly, do you really need those extra features?
Hence, it’s very important to be clear about what you need at the moment and in the near future.
GoHighlevel helps you acquire more leads, marketing your products in the best way, because they have expertise in that. While HubSpot it has marketing as just one of its features. So, you will be paying a lot more but won’t get what you want.
GoHighlevel vs HubSpot- Feature-wise comparison- IN DEPTH
1. CRM and Contact Management GoHighlevel
As I have said earlier, it is primarily designed for marketing agencies and local businesses that want to minimize the need for multiple tools.
It excels in automation, with agency-focused features like lead qualification engines, automated appointment booking, and customizable pipelines.
As an agency, you can create snapshots of client accounts, manage multiple businesses from one dashboard, and white label the CRM for reselling purposes.
Coming to integration, it is not as high as HubSpot. But it integrates well with SMS, voicemail drops, and call tracking.
The interface however, have a steeper learning curve, especially for new users. The reporting tools require more manual configuration compared to mainstream platforms.
Still, GoHighLevel’s flat-rate pricing and unlimited users make it attractive for growing teams needing a scalable and customizable solution.
HubSpot
HubSpot is GIANT CRM! It offers many integrations across marketing, sales, and customer service funnels.
The contact management is an appreciable feature that tracks every customer interaction.
It is designed for a wide user base, from medium-sized business to large enterprise. It provides intuitive pipelines, lifecycle tracking, and also has advanced segmentation.
The built-in dashboards, customizable reports reveal detailed insights on every lead and contact.
The problem comes with the pricing structure. For all these to function properly, you need to upgrade to high paid tier plans.
2. HubSpot vs GoHighLevel: Marketing Automation Comparison GoHighLevel
The marketing automation is built with marketing agencies and local businesses in mind.
Workflow builder is the standout feature that lets users create multi-step automated sequences triggered by customer actions such as form fills, purchases, or appointment bookings.
For smooth marketing, it supports SMS, email nurture campaigns, appointment reminders, and review requests out of the box.
Also, automating customer follow-ups, using conditional logic to personalize campaigns. It combines marketing automation with sales funnel management, which enables consistent lead qualification and pipeline progression.
However, some users mention that GoHighLevel has a steeper learning curve due to the breadth of features and a user interface that requires some adjustment.
HubSpot
The advanced flexibility and seamless integration is suitable for large enterprises. The workflow tool lets you customize campaigns and even automate it.
It is triggered by precise user behavior, including email opens, link clicks, page views, and form submissions.
The automation extends beyond marketing to customer service and sales pipelines. This is one advantage compared to Gohighlevel.
AI-driven predictive automation helps users improve campaigns over time. This makes marketing smarter and more effective.
HubSpot’s visual workflow builder, along with various third-party integrations, provides marketers powerful tools. These tools help automate customer journeys from beginning to end.
HubSpot doesn’t provide native appointment reminders or automated review requests. These features are available in GoHighLevel.
3. Email Marketing
Note: 37% of brands have increased their email marketing budgets recently, reflecting the ongoing investment in this channel.
Gohighlevel
The email marketing system supports both one-time and automated recurring campaigns.
It has dynamic email content and personalization tokens that lets marketers send highly targeted and personalized emails.
It combines the email marketing tool with other channels like SMS, voicemail drops, and social media campaigns under one roof.
Pre-designed email templates are provided, along with an API for enhancement and solid email list management tools.
Its focus on blended communication channels is a big plus for businesses wanting to engage customers through a variety of touchpoints.
HubSpot
HubSpot stands out with advanced personalization options. Smart content blocks adjust based on recipient data. Its strong segmentation tools help marketers target contacts based on behaviour, lifecycle stage, or attributes.
HubSpot helps you improve email performance with A/B testing. It also provides detailed analytics to track deliverability and engagement.
Email marketing works well with its CRM and marketing tools. It aligns campaigns with sales and service goals.
HubSpot uses email practices like SPF, DKIM, and DMARC. These help ensure great deliverability and security.
4. Sales Pipeline and Lead Tracking GoHighLevel
For the sales pipeline, it offers a visual drag and drop tool with customizable stages and lead scoring that is based on prospect actions like form submissions and email opens.
Now, the prospect want immediate action, so GHL’s automation follow-ups through email, SMS, and reminders. Also providing reporting tools for sales forecasting and conversion rate analysis.
Teams can create multiple pipelines for various sales processes or client types. Integrated communication tools allow for seamless outreach within the pipeline interface.
The mobile interface is responsive. It allows teams to update and adjust pipelines in real time from any device. This keeps everyone connected while on the move.
HubSpot Sales
HubSpot too, has customizable pipeline stages with overall deal tracking that includes full interaction histories, AI driven predictive lead scoring, along with advanced workflow automation with conditional logic.
The system works well with HubSpot’s complete CRM suite. This helps teams align better and manage pipelines together. You can access it on mobile, too.
HubSpot’s flexible design supports businesses of all sizes. It offers tiered editions: Starter, Professional, and Enterprise.
5. Pricing Structure
GoHighLevel Pricing (2026)
| Plan | Price | Details |
|---|---|---|
| Starter | $97 | Core CRM/marketing tools, email/SMS automation, reporting, 3 sub-accounts, unlimited users/contacts |
| Unlimited | $297 | All Starter features, unlimited sub-accounts, API access, white-labeled desktop app |
| SaaS Pro | $497 | All Unlimited features, agent reporting, advanced API access, custom branding, inbound calling, advanced integrations |
HubSpot Sales Hub Pricing (2026)
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Contact/deal tracking (up to 1M contacts), basic pipeline, email tracking, reporting |
| Starter | $15–20/seat | Basic sales features, limited automation, meeting scheduling, 1 pipeline per user |
| Professional | $90–100/seat | Multiple pipelines, advanced automation/workflows, AI insights, predictive lead scoring |
| Enterprise | $150/seat | Custom objects, advanced permissions, premium reporting, full automation/customization |
6. User Interface and Ease of Use GoHighLevel
User interface of GHL is clean, interactive UI with logically placed menus and buttons for quick access of everything, including automation and marketing tools.
It has pre-built templates for websites, landing pages and sales funnels that is compatible with marketing agencies, and more.
GHL offers a high level of customizable dashboards with permission controls and client ‘snapshot’ to switch between sub-accounts, making it particularly agency focused.
The initial setup is straightforward, but the platform’s extensive feature set might feel overwhelming for new users.
The fully mobile-responsive interface supports team workflows and multiple account management, with specialized tools designed specifically for agency needs rather than large enterprise departments.
HubSpot
Though hubspots has quite more features than GHL, its user interface is highly polished. It is beginner friendly that has customizable dashboards displaying metrics and campaign results.
It has onboarding guides, documentation and community resources help users understand features quickly.
The system offers strong customization options for dashboards, reports, and pipeline stages, though some advanced settings are reserved for paid tiers, and it’s designed to scale from individual users to large enterprises.
HubSpot provides robust collaboration options with scalable permissions, making it enterprise-ready while maintaining accessibility for SMBs and individual users.
Why Centripe Outperforms Both GoHighLevel and HubSpot
Centripe combines the best features of both platforms while removing their main limitations. It offers enterprise-grade functionality with pricing and simplicity aimed at agencies.
Centripe offers an easy-to-use interface. This sets it apart from GoHighLevel, which is hard to learn, and HubSpot, which has high per-seat costs.
It has advanced automation features with clear, scalable rates. This supports team growth without extra costs.
GoHighLevel shines in multi-channel communication but lacks enterprise integrations. HubSpot offers extensive integrations but charges high prices for basic features. Centripe fills this gap effectively.
The platform includes native appointment reminders and review automation like GoHighLevel. It also has HubSpot’s AI-driven lead scoring and predictive analytics. Everything is in one system, so you don’t need extra tools or expensive upgrades for core features.
Amazing Features of Centripe:
Website/Funnel Builder
Easily create high-converting websites and sales funnels with drag-and-drop tools. No need for external tools or developers.
AI Co-Pilot
A smart assistant that offers real-time support and automates tricky tasks in your sales and marketing process.
AI Voice Agent
An automated voice assistant. It handles customer calls, qualifies leads, and books appointments—all without human help.
SaaS Mode
Turn your agency into a software business. White-label Centripe and sell it as your own product to clients.
Workflow Automation
Create multi-step automation sequences that trigger across all channels. These will respond to customer actions and interactions.
Custom Objects & Relation Mapping
Build tailored data structures and connections to fit your specific business processes and client needs.
Conclusion: GoHighLevel vs HubSpot
Centripe is way better compared to both, feature and pricing-wise. It has no hidden fees and, in fact, a one time locked-in pricing for lifetime. You never have to pay extra.
If you are a marketing agency, the features you need are specific. Discuss with your team regarding this, understand what you need, and then take Demo.
If you need everything at once, then Centripe is your go to software, because of it’s easy adaptability and offering more features.
