LC Phone vs Twilio: Which Phone System Should You Use in GoHighLevel?

Customer satisfaction scores average 73-79% in industries like finance and e-commerce for call centers using reliable phone systems.
It’s crucial to have a phone system that runs on automation, rather than someone operating it manually all the time.

It should give a great customer experience, no one has to wait in line, get a proper answer, resolve issues faster, and more.

If you use GoHighLevel (GHL), you need to pick a phone system for calls and texts. You have two main choices: LC Phone (GHL’s built-in system) or Twilio (a separate service you connect).

LC Phone is simpler to set up and might save you money in the US and Canada.

Twilio gives you more control but costs a bit more and takes work to connect.

How is the LC Phone used in business?

LC Phone is GoHighLevel’s own phone system. It’s already inside GHL, so you don’t need to connect anything from outside.

You can turn it on with just a few clicks in your Agency View settings. Once it’s on, you can make calls, send texts, and leave voicemails right away.

Every new client account you create in GHL will automatically use LC Phone. This makes things super easy if you run a marketing agency with lots of clients.

LC Phone costs 10% less than normal Twilio prices if you’re in the US or Canada. Texts cost about $0.00711 each, and calls cost around $0.0126 per minute.

Phone numbers cost about $1.035 per month for local numbers and $1.935 for toll-free numbers. Most agencies spend between $50 and $200 extra each month on calls and texts.

LC Phone uses GHL’s support team if something goes wrong. The mobile app will alert you if there are problems, like a bad internet connection, during calls.

Users say LC Phone is faster and easier to use than Twilio. You don’t need to be a tech expert to get it working.

How is Twilio used in business?

Twilio is a big communication company that lets you add calls and texts to apps. It works with GoHighLevel through a special connection called an integration.

Twilio is great if you need extra features or want to send messages worldwide. It can handle voice, video, regular texts, and even WhatsApp messages.

You can use Twilio with any GHL plan. It’s perfect for developers who want to build custom communication systems with special code.

The pricing is a bit higher than LC Phone in North America. Texts cost $0.0079 each, and calls cost $0.014 per minute going out.

Local phone numbers cost $1.15 per month, and toll-free numbers are $2.15 per month. You need to add money to your Twilio account before you can use it—usually between $20 and $2000.

If you send lots of messages, Twilio offers volume discounts that LC Phone doesn’t have. This can save money for really big businesses.

The downside is that Twilio takes more work to set up. You need to connect it using something called API keys, which sounds complicated because it is.

Some users say Twilio can be slower when used inside GHL. There can also be connection problems that need fixing.

Complete Price Comparison: LC Phone vs Twilio

Here’s exactly what each service costs for all the different ways you can communicate. This table shows you the real numbers so you can see which is cheaper.

Looking at this table, LC Phone saves you money on almost everything if you work in the US or Canada. But Twilio is your only choice if you need WhatsApp or work with customers around the world.

Real Example: What 1,000 Texts and 100 Minutes Cost

Let’s say your agency sends 1,000 text messages and makes 100 minutes of calls each month. Here’s what you’d pay with each system.

With LC Phone:

• 1,000 texts = $7.11
• 100 minutes of calls = $1.26
• One local number = $1.035
• Total monthly cost = $9.41

With Twilio:

• 1,000 texts = $7.90
• 100 minutes of calls = $1.40
• One local number = $1.15
• Total monthly cost = $10.45

You save about $1.04 per month with LC Phone for this usage. That might not sound like much, but if you have 20 client accounts, you save over $20 monthly.

Good and Bad Points of Each

LC Phone’s biggest win is how easy it is. You don’t need Zapier or other tools, everything works inside GHL already.

You get one support team for everything, which makes fixing problems faster. Users on Reddit say it’s perfect if you’re not a tech person.

The LC Phone works really fast because GHL built it to work perfectly with their system. Most solo marketers and small agencies love it for this reason.

The main problem with the LC Phone is that sometimes it’s hard to get phone numbers in other countries. It’s really made for US and Canadian users.

Also, the LC Phone doesn’t support WhatsApp at all right now. If your clients need WhatsApp business messaging, you must use Twilio.

Twilio’s strength is that it can do almost anything you want. You can build custom phone menus, connect to other apps, and work in any country.

Big companies like Twilio because it can handle millions of messages without slowing down. It also has tools for video calls and advanced security.

WhatsApp Business messaging through Twilio costs only $0.0042 per template message. This is really cheap and great for international customers who prefer WhatsApp over regular texts.

But Twilio needs someone who understands coding to set it up right. Many GHL users try Twilio and then switch back to LC Phone because it’s too complicated.

Both systems follow the rules for business texting (called A2P compliance). But LC Phone might deliver your messages better because it’s optimized for GHL’s tools.

How to Decide Which One to Use

Pick the LC Phone if you want the easiest option that saves money in North America. It’s perfect for most digital marketing agencies.

Choose Twilio if you need to work internationally, want WhatsApp messaging, or have a tech team that can handle the setup.

You can test both inside GHL’s free trial. Turn on the LC Phone first and see how it works for your clients.

If you send less than 10,000 texts per month, LC Phone is probably your best bet. For super high volume, Twilio’s discounts might save you more money.

Agencies using GHL’s Pro plan ($497/month) to resell services should definitely use LC Phone. It makes managing multiple clients so much easier.

If even one client needs WhatsApp messaging, you’ll have to use Twilio for that account. You can mix and match; some clients on LC Phone, others on Twilio.

Centripe eliminates the need for Integration.

Centripe removes integration headaches by adding calls and texts directly to the platform. You can start communicating right away, without API keys, webhooks, or time-consuming setups.

Save $20-$100+ each month on tools like Zapier.

Avoid compatibility issues that arise when platforms update. You’ll have one bill, one login, and one support team instead of managing multiple services.

Your data remains complete and accurate since everything is in one system. Every call, text, and voicemail is recorded right away.

You can see the full customer history on one screen. No sync delays, duplicate contacts, or missing info that could harm sales and service.

Conclusion:

Conventional methods, where customers had to explain the issues every time when their calls were transferred, are long gone.

Now, they expect quick replies, or one or two bad experiences, will make them switch brands.

When you are building a brand, delivering the best experience is something your team should focus on.

Go for automation and AI, in this way, with even  a small team, you can manage many customers at a time.