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GoHighLevel vs ClickFunnels: The winner is….

Snehal Shah September 4, 2025 8 min read

A well-implemented CRM delivers between 166% and 245% ROI. For every $1 spent, businesses have gained $1.67 to $2.45 in profit.

Now this is huge. The question isn’t if you will or will not use CRM. The question is which one.
If you are an agency owner or a small business that has just started, then choosing between GoHighLevel vs ClickFunnels is a difficult task.

Both tools help you build sales funnels and grow your business. But they work in very different ways.

What is GoHighLevel?

GoHighLevel is a marketing platform that is specifically made for agencies. With one tool, you can manage clients that have different requirements.

You can send emails, build funnels, track calls, and even rebrand the whole platform. So, it offers white labelling.

You can build your own brand, by offering services of GoHighLevel to your clients, and generate revenue streams.

What is ClickFunnels?

As the name suggests, it’s main focus is on funnel building.

ClickFunnels is a funnel builder created by Russell Brunson in 2014. It helps entrepreneurs create sales pages that turn visitors into customers.

The platform focuses on making it easy to build high-converting funnels. You get templates, email tools, and payment processing all in one place.

Key Differences in GoHighLevel vs ClickFunnels

The biggest difference is who they’re built for. GoHighLevel targets agencies while ClickFunnels serves individual business owners.

GoHighLevel offers white-label options so you can rebrand it as your own tool. ClickFunnels doesn’t offer this feature at all.

Target Audience

GoHighLevel works best for:

Digital marketing agencies
Business owners with multiple clients
People who want to resell software

ClickFunnels works best for:

Solo entrepreneurs
Small business owners
Course creators and coaches

Feature Comparison: GoHighLevel vs ClickFunnels

Funnel Building

Both platforms let you build sales funnels with drag-and-drop editors. The interfaces look very similar.

ClickFunnels offers more polished templates right out of the box. Their funnel recipes make it easy to get started quickly.

It offers AI tools to generate the funnel. All you have to do is add details of what kind of funnel you want.

GoHighLevel gives you more customization options. You can also import ClickFunnels funnels directly into GoHighLevel.

It offers simpler steps.

When it comes to quality, ClickFunnels is much better. However GHL offers more number of options in choosing the right template.

Email Marketing

GoHighLevel includes unlimited email marketing with all plans. You get advanced automation, SMS messaging, and voicemail drops.

It offers easy customization of the email. It offers templates for numerous purposes.

ClickFunnels only includes email marketing on their $297 plan. The email builder is simpler but works well for basic campaigns.

Winner: GoHighLevel offers more communication channels at a lower price. It is versatile. Click Funnel on the other hand binds you. You don’t get many options.

CRM Features

This is where the GoHighLevel vs ClickFunnels battle gets interesting.

GoHighLevel comes with a full CRM system. You can track leads, manage sales pipelines, and automate follow-ups across multiple channels.

ClickFunnels has basic CRM features but lacks advanced tracking. You’ll likely need another tool for customer management.

Product Creation:

With GHL, you get all-in-one product creation with integrated CRM, email automation, and client management in a single platform for agencies managing multiple clients.

Clickfunnels is funnel-focused product creation with superior sales page templates and conversion optimization tools, but requires third-party integrations for comprehensive business management.

Course Creation

Both platforms let you create and sell online courses.

ClickFunnels makes it simple with their membership funnel templates. It’s great for basic course delivery.

GoHighLevel offers more advanced course features. You get unlimited video hosting, student progress tracking, and completion certificates.

Website Building

GoHighLevel includes a full website builder. You can create complete websites with navigation menus and multiple

ClickFunnels doesn’t have a dedicated website builder. You can link pages together but it’s not ideal for full websites.

GoHighLevel Pros:

All-in-one platform replaces multiple tools and saves money
White-label options let you rebrand and resell to clients
Advanced CRM with pipeline management and lead tracking
Multi-channel marketing including SMS, email, and voicemail drops
Unlimited sub-accounts on higher plans for agency use
Built-in appointment scheduling and calendar management
Comprehensive automation workflows and triggers
Mobile app included with white-label plans
API access for custom integrations
Reputation management for online reviews

GoHighLevel Cons:

Steep learning curve due to many features
Can be overwhelming for small businesses or beginners
Some bugs and glitches still being worked out
Email deliverability issues without proper setup
Limited native integrations compared to competitors
Usage-based pricing for emails and SMS can add up
Interface can feel cluttered with so many options
Customer support response times vary

ClickFunnels Pros:

Very easy to use with intuitive drag-and-drop builder
High-quality, proven funnel templates that convert well
Strong community and extensive training resources
Clean, organized interface that’s beginner-friendly
Excellent for digital product sales and course creation
Fast page loading speeds compared to competitors
Built-in affiliate program management (Backpack)
Good split testing capabilities for optimization
Reliable uptime and stable platform
Strong brand recognition in the industry

ClickFunnels Cons:

Limited features compared to all-in-one competitors
Expensive pricing with additional transaction fees
Basic CRM functionality that lacks advanced features
No SMS marketing or multi-channel communication
Limited to 3 sub-users even on highest plan
No white-label options for agencies
Missing appointment scheduling and calendar tools
Requires many third-party integrations for full functionality
Not suitable for building complete websites
Higher total cost when adding required tools

Pricing: GoHighLevel vs ClickFunnels

Both platforms have different pricing structures that reflect their target markets.
GoHighLevel Pricing

Starter Plan: $97/month for single account
Agency Unlimited: $297/month with unlimited sub-accounts
White Label Add-on: $497/month for mobile app and custom branding

ClickFunnels Pricing

Basic Plan: $147/month for 20 funnels and basic features
Pro Plan: $297/month for unlimited funnels and advanced features

Hidden Costs:

GoHighLevel charges $0.01 per email and usage fees for SMS
ClickFunnels adds 4.9% transaction fees on some plans

Why Centripe Beats Both GoHighLevel and ClickFunnels?

When looking at GoHighLevel and ClickFunnels, a better choice stands out: Centripe.

Centripe is an AI-driven, all-in-one CRM platform. It helps agencies cut waste, save up to 80% on costs, and provide reliable, high-converting experiences.

What Makes Centripe Superior

AI-Powered Intelligence:

Businesses using CRM systems with generative AI are 83% more likely to exceed sales goals. They are also 34% more likely to report outstanding customer service.

Centripe uses machine learning to perform automatic tasks. It also provides useful data insights and personalised interaction features. Neither GoHighLevel nor ClickFunnels offer this level of AI automation.

Better Pricing Structure: Centripe has an Essentials Plan for $99 a month and an Unlimited Plan for $299 a month. This gives you more features than both competitors at similar or lower prices.

Centripe provides advanced white-label options. You can customise your CRM to suit your brand perfectly. Agencies can use the white label features to offer CRM solutions to clients without doing any development. As a result, revenue jumped by 250% in just 6 months.

Centripe vs GoHighLevel vs ClickFunnels Feature Comparison

Feature	Centripe	GoHighLevel	ClickFunnels
AI-Powered Automation	✅ Advanced	❌ Basic	❌ None
White-Label Options	✅ Full Customization	✅ Limited	❌ None
CRM Functionality	✅ AI-Enhanced	✅ Standard	❌ Basic
Pricing (Entry Level)	$99/month	$97/month	$147/month
Multi-Channel Marketing	✅ AI-Optimized	✅ Manual	❌ Email Only
Conversation Intelligence	✅ Built-in	❌ None	❌ None
API Access	All Plans	✅ Higher Plans	❌ Pro Plan Only

Why Agencies Choose Centripe Over Others?

Centripe isn’t just another CRM. It comes packed with smart features designed to give marketing agencies a real edge. Here’s what sets it apart:

Conversational Intelligence: This feature helps you understand your conversations with clients better. Centripe listens to and analyzes your calls, chats, and emails. It finds key details and helps you see what clients truly need.

Centripe brings everything together. You get contact management, funnels, lead tracking, AI insights, and helpdesk all in one platform. This eliminates the need for multiple tools that both GoHighLevel and ClickFunnels require.

Better ROI for Agencies: Centripe is a strong partner. It creates a central hub that simplifies workflows, enhances client relationships, and promotes business growth.

Which Platform Should You Choose?

The answer varies by your business type and goals. However, Centripe stands out as the top choice for most agencies.

Choose Centripe if:

You want AI-powered automation and insights
You need advanced conversational intelligence
You want the best white-label solution available
You value cost-effectiveness with premium features
You want to reduce your tool stack by up to 80%

Choose GoHighLevel if:

You run a digital marketing agency but don’t need AI features
You want to offer white-label services (but accept limited customization)
You need advanced CRM features without AI enhancement
You manage multiple client accounts without automation

Choose ClickFunnels if:

You’re a solo entrepreneur or small business
You want simple funnel building without advanced features
You focus mainly on selling courses or digital products
You prefer ease of use over comprehensive functionality

Final Verdict:

This GoHighLevel vs ClickFunnels comparison highlights the strengths of both platforms. However, Centripe is the future of CRM and marketing automation.

For agencies and advanced marketers, Centripe is the superior choice. Centripe brings multiple tools together in one smart platform.

This enables agencies to save up to 80%, avoid redundancies, and craft consistent, high-converting experiences.

For simple businesses and beginners who don’t need AI features, ClickFunnels may be easier to start with. The learning curve is gentler and the templates convert well. But what about future and scalability?

About the Author

Snehal Shah

Co-founder & Chief Product Officer at Centripe, with over 10+ years of experience in building software that helps businesses work smarter. With a background in engineering, my vision is to create a CRM that's easy to use, powerful, and valuable for marketing teams. At Centripe, I lead product strategy with a focus on making it easier for even non-tech experts. Through this blog, I share insights from our journey of building a CRM that truly works.