CALL THE RIGHT ONE FIRST
Forty new leads. Three of them are ready.
Every lead gets scored the moment it lands — on what they asked for, how fast they replied, how often they came back, and how well they fit. Your team works a ranked list instead of guessing from the top down.
LEAD SCORE — DANA WHITFIELD
91/100
Call first
Scored 4 seconds after the form landed
Said “water coming in today”
+34
Asked for a price directly
+22
Replied to the first text in 90s
+18
Property inside service area
+17
First contact, no history
−0
✓ ASSIGNED TO MARCUS
CALL TASK DUE IN 15 MIN
What it does
A number your team can actually act on
Every CRM can sort by date. Sorting by who's ready to buy is the part that changes how much your team closes in a week.
Scores as leads arrive
A score is attached before anyone opens the record — from the form answers, the source, the message, and the history behind them.
Reads intent, not keywords
AI understands that ‘water coming through the ceiling’ is urgent even if nobody wrote a rule about ceilings.
Engagement moves the number
Opening the quote twice, replying quickly, or booking and rescheduling all shift the score up or down as behaviour changes.
You set what matters
Weight the signals that predict a sale in your business — service type, budget range, location, timeline — in plain language.
Routes and alerts
High scores can jump the queue, assign to your closer, and trigger an instant call task before the lead cools.
Shows its reasoning
Every score lists the signals behind it, so a rep can see why a lead ranked high before they pick up the phone.
Getting started
Scoring your pipeline by the end of the day
No data science, no point-value spreadsheet, no six-week calibration project.
STEP 1 — DEFINE
Say what a good lead looks like
Describe your ideal customer and the signals that matter: urgency, service, budget, area, timeline. Plain sentences, not formulas.
STEP 2 — SCORE
Let it run on your database
New leads score on arrival, and existing contacts get scored too — which often surfaces good leads already sitting in your CRM.
STEP 3 — WORK IT
Call in ranked order
Your team opens a list sorted by readiness, with the reasoning visible on each record and follow-up already scheduled for the rest.
Part of your AI Employee
Lead Scoring doesn't work alone
The score decides who your team calls first — and who your AI Employee nurtures in the background until they're ready. The Workflow Operator routes each one accordingly. Meet the rest of the team:
Questions
Lead Scoring FAQ
How is the score calculated?
Does the score change over time?
What happens to low-scoring leads?
Can scores trigger automations?
Your team is calling from the top of the list.
The ready ones are somewhere in the middle.
Score every lead automatically and work them in the right order — free for 14 days on every plan.