NO LEAD GOES COLD
Most leads don't say no. They just never hear back.
Build a follow-up sequence once and it runs on every lead forever — texts, emails, and call tasks across days or months, stopping the second someone replies, books, or asks to be left alone.
SEQUENCE — NEW LEAD, NO REPLY
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MIN 0
SMS
“Hi Dana — got your enquiry about the deck. Want a free estimate this week?”
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DAY 2
Email
Three recent deck builds, with prices and timelines.
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DAY 4
Call task
Assigned to Marcus — two-minute check-in call.
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DAY 5
Replied — sequence stopped
“Saturday works” · remaining 4 steps cancelled
IN THIS SEQUENCE 318
BOOKED THIS WEEK 41
What it does
The follow-up your team means to do and never gets to
Nobody forgets the lead who called this morning. It's the one from three weeks ago that quietly becomes someone else's customer.
Fires in seconds, not days
The first text goes out while they're still on your website. Speed-to-lead stops depending on who happens to be free.
Every channel in one sequence
Mix SMS, email, voicemail drops, and call tasks in a single flow — not one tool for email and a sticky note for the rest.
Stops when it should
A reply, a booking, or an unsubscribe ends the sequence immediately. Nobody gets the day-five nudge after they've already paid.
Long-term follow-up
Sequences can run for months — a quiet check-in every few weeks keeps you in front of people whose timing wasn't right yet.
AI decides the next step
Let the Workflow Operator read each reply and choose the branch, so ‘maybe in spring’ and ‘send me a price’ don't get the same message.
See what actually converts
Reply rates, booking rates, and drop-off per step — so you know which message earns the appointment and which one gets ignored.
Getting started
Set it up once, and it runs on every lead after
Start from a template built for your industry, change the words, switch it on.
STEP 1 — PICK
Start from a proven sequence
Choose a template — new lead, missed call, quote sent, no-show, or dormant customer — and adjust the timing to suit your business.
STEP 2 — WRITE
Make it sound like you
Edit each message with contact fields merged in. Set quiet hours so nothing goes out at 6am on a Sunday.
STEP 3 — SWITCH ON
Let it work the backlog
Apply it to new leads and to the contacts already sitting cold in your database. Most businesses book something in the first week.
Part of your AI Employee
Nurture Workflows doesn't work alone
The sequence sends the message; your AI Employee handles what comes back — replies answered, calls picked up, appointments booked, all on the same contact record. Meet the rest of the team:
Questions
Nurture Workflows FAQ
How many sequences can I build?
Can I use SMS and email in the same sequence?
Does it stop if someone replies?
Can AI personalise the messages?
There are leads in your CRM
from last month you never called back.
Switch on a sequence and let it work through them — free for 14 days on every plan.