Average CTR stands at 2.00% in 2025, measuring link clicks as true engagement beyond opens.
Email engagement data builds customer relationships, nurture leads, and brings in revenue.
It lets you know about audience preferences for personalized campaigns, reducing guesswork.
Without tracking, there are missed opportunities like follow-ups on clicks are missed, that dents the ROI.
Let me show you how to track email engagement in LC Email!
What You Need First to track engagement in LC email?
The tracking only works with dedicated LC email domains. So if you are using Mailgun or Gmail, the tracking won’t work.
Set up your LC email domain first, without it the tracking stays locked and unavailable.
It’s the key to unlock reports.
Setting Up Email Tracking
Here’s exactly how to turn on tracking in just a few minutes.
Follow these steps:
- Log into your GoHighLevel sub-account and go to Settings
- Click on the Email Services tab
- Select LC Email and click “Dedicated Domain and IP”
- Click the three dots next to your domain
- Choose “Domain Settings”
- Toggle “Enable” for Open Tracking·
- Toggle “Enable” for Click Tracking
Now send yourself a test email with a link. Open it, click the link, and check your reports to make sure data shows up.
What Gets Tracked?
- Email Sent: Total emails you sent out
- Delivered: Emails that reached inboxes
- Opened: People who viewed your email
- Clicked: People who clicked your links
- Bounced: Emails that didn’t deliver
- Complained: Marked as spam
- Unsubscribed: People who opted out
- Failed to Send: Delivery problems
The most important numbers are opens and clicks. These show real interest from your audience.
Where to Find Your Reports
Go to Reports in the dashboard, then click the Email Section.
There you can see all the stats in one place. The dashboard will show data for every campaign and workflow.
Everything updates in real time. Click on any campaign to see the detailed numbers
Using Your Tracking Data
Now let’s talk about what to do with all this information.
Look at who opens and clicks your emails consistently. These are your best subscribers.
Find people who never engage and send them special messages to win them back. Maybe they need a different approach.
Check which email topics get the most clicks. Then create more content about those topics.
Creating Smart Workflows
Here’s where tracking gets really powerful. You can automate actions based on who engages.
Set up workflows that tag people as “engaged” when they click links. This helps organize your contacts automatically.
After proper research, create follow-up emails for people who open but don’t click. They are interested but they need more convincing.
For those who have not opened email in 30 days, build a special campaigns for them. Give them a reason to pay attention.
Splitting Your Audience Into Groups
Use the tracking data to divide the list based on behavior. Then make a group for people who open every email. Send them exclusive offers first.
Create another group for people who rarely engage. They need different messages.
This works way better than sending everyone the same thing.
Tips for Better Results
Always keep tracking turned on. If you turn it off, you lose valuable information.
Check your reports once a week. This helps you spot problems early.
Test different subject lines and see which ones get more opens. Your results will improve fast.
Watch your spam complaints closely. Too many complaints mean you need to change something.
Common Problems and Fixes
Not seeing data? Make sure you turned on both open tracking and click tracking in settings.
If emails show zero opens, check if they got delivered first. You can’t track emails that bounce.
Too many bounces? Clean your email list and remove bad addresses.
Remember, some email apps block tracking. Your real open rate might be a bit higher than what shows up.
Quick Wins to Try Today
Use clear button or links in your emails. People can’t click if they won’t find anything to take action on.
Ignite curiosity in people by writing attractive subject lines.Even great content fails if nobody opens the email.
Send emails at different times and check when you get the best response. Your data will show patterns.
Keep notes on which campaigns work best. Learn from your wins and repeat what works.
What to Do Next
You now know how to track email engagement in LC Email from start to finish!
First, make sure your LC Email domain is set up correctly. Then turn on tracking in your settings.
Send a test campaign and watch the numbers come in. Get comfortable checking your dashboard regularly.
Email campaigns have a significant impact on customers. When done properly, it increases brand awareness and revenues.
